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Purchasely has raised $2.0M across 1 funding round.
Key people at Purchasely.
Purchasely has raised $2.0M in total across 1 funding round.
Purchasely offers a comprehensive platform designed to streamline and optimize in-app subscription monetization for mobile applications. The company provides app publishers with a no-code paywall builder, robust A/B testing capabilities, and tools for advanced personalization. This integrated approach enables developers to craft and deploy dynamic in-app user journeys, enhancing conversion rates, improving subscriber retention, and providing crucial analytics for informed decision-making. Its technical solution simplifies the complexities of managing in-app purchases across diverse app stores.
The company was co-founded in 2019 by Jean-François Grang, Nicolas Tissier, and Romain Salles. Their collective insight identified a significant market need for a unified solution that could empower app developers to navigate the intricacies of subscription management and monetization without extensive coding. They aimed to abstract away the technical challenges, allowing app-focused businesses to concentrate on user experience and growth.
App developers and publishers globally utilize Purchasely's platform to manage their subscription businesses. The company envisions becoming the essential, all-encompassing solution for app monetization, allowing teams to build, iterate, and scale their mobile apps with greater ease and efficiency. Its long-term focus remains on enabling sustained revenue growth for its clientele through continuous innovation in user journey optimization and subscription lifecycle management.
Purchasely has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in June 2021.
Key people at Purchasely.
Purchasely is a no-code SaaS platform that empowers mobile app developers and teams to build, optimize, and scale in-app subscriptions without coding. It provides tools like a paywall builder, A/B testing, personalization, onboarding, analytics, and retention campaigns to maximize revenue, conversion (up to 30% lift), and user engagement while reducing churn.[1][2][3] Serving startups, established apps, and multinational corporations, Purchasely solves the complexity of in-app purchase (IAP) integration and monetization, enabling frictionless, profitable app growth—delivering metrics like +324k incremental ARR from A/B tests, 500% faster experimentation, 10x quicker paywall deployment, and $100k annual savings per customer on maintenance.[1][2]
Purchasely emerged as a solution to the frustrations of in-app subscription management, streamlining IAP integration for mobile organizations to build and grow revenues swiftly.[4] While specific founders and founding year details are not detailed in available sources, the company positions itself as a growth partner born from understanding developer pain points, transforming complex monetization into simple, scalable experiences.[1] Early traction is evident in its adoption by ambitious apps across sectors, with pivotal emphasis on no-code tools that accelerated paywall design, A/B testing, and real-time analytics, fostering rapid customer wins like enhanced conversion and retention.[2][3][6]
Purchasely rides the explosive growth of mobile app subscriptions, where in-app monetization has become a $100B+ market driven by freemium models and recurring revenue needs.[1][4] Its timing aligns with rising demands for hyper-personalization and AI-driven user journeys—trends like dynamic onboarding and retention campaigns that counter high churn (often 70-90% in apps)—enabled by no-code tools amid developer shortages.[2][7] Market forces favoring Purchasely include App Store/Play Store policy shifts toward subscriptions, post-iOS 15 remote paywall capabilities, and the shift from native IAP coding to scalable platforms, reducing maintenance costs.[3][4] It influences the ecosystem by partnering with agencies and setting standards for frictionless monetization, elevating global subscription experiences for diverse apps.[1][5]
Purchasely is poised to dominate no-code IAP optimization as subscription apps proliferate, with expansions into AI hyper-personalization and deeper integrations likely driving further ROI gains.[7] Trends like cross-platform expansion (iOS/Android), win-back automation, and predictive retention will shape its trajectory, potentially capturing more enterprise clients amid maturing app economies. Its influence may evolve from tool provider to full-stack growth platform, amplifying scalable monetization for the next wave of high-potential apps—turning monetization ideas into sustainable empires.[1][2]
Purchasely has raised $2.0M in total across 1 funding round.
Purchasely's investors include 20VC, Albion VC, Alumni Ventures, Alven, Arrive, Ascend Vietnam Ventures, Jean de Fougerolles, Breega, Broadhaven Capital Partners, CFV Ventures, Chalfen Ventures, Coatue.
