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§ Private Profile · Madrid, Madrid, Spain
PropHero is a technology company.
PropHero has raised $26.9M across 4 funding rounds.
Key people at PropHero.
PropHero has raised $26.9M in total across 4 funding rounds.
PropHero is a platform that simplifies real estate investment by managing the entire process, allowing investors to receive income from their properties without complications.
PropHero is a data-driven, AI-powered digital property investment platform that simplifies finding, purchasing, renovating, furnishing, and managing investment properties worldwide.[1][2][3][4] It serves individual investors and property owners across markets like Australia, Spain, Ireland, and Indonesia, solving pain points in real estate investing by analyzing over 80 million data points and 250+ variables to identify high-return, low-risk opportunities in the top 1% of properties.[1][2][3] The platform manages $1.2 billion in assets, supports 8,000 users in 40 countries, and generates $37 million in annual revenue while remaining profitable, with strong growth fueled by a recent $25 million Series A round.[2]
PropHero was founded in 2021 in Sydney, Australia, by CEO Mickael Roger, a former McKinsey partner with expertise in AI-powered commodity price forecasting since 2017, and co-founder Pablo Gil Brusola.[1][2] The idea emerged from Roger's vision to leverage generative AI and big data for real estate, creating a "real estate wealth advisor in your pocket" after ChatGPT's rise highlighted AI's potential.[2] Early traction came quickly: by 2025, the company achieved profitability, scaled to manage over $1.2 billion in assets, and won PropTech awards for innovation and startup of the year, propelled by its end-to-end service model combining proprietary algorithms with local real estate networks.[2][4]
PropHero rides the proptech wave, fueled by generative AI's democratization of real estate investing amid rising demand for data-driven wealth building in volatile markets.[2][6] Timing is ideal post-ChatGPT (2022-2023), as AI maturity enables predictive analytics on massive datasets, outpacing traditional agents in speed and precision.[2][3] Favorable forces include global urbanization, proptech funding growth (e.g., Australia's dynamic scene), and consumer shifts toward automated, transparent platforms amid high interest rates and remote investing needs.[1][2] It influences the ecosystem by setting benchmarks for AI-human hybrids, reducing barriers for retail investors, and expanding proptech into emerging markets like Indonesia and Spain.[2][6]
PropHero's profitability and $25M raise position it to accelerate GenAI enhancements, targeting a fully automated "wealth advisor" platform with broader language support and markets.[2][6] Trends like serverless AI scaling, real-time global data integration, and proptech consolidation will shape its path, potentially doubling assets under management amid economic recovery.[2][3] Its influence may evolve from niche innovator to category leader, empowering everyday investors in a $300T+ real estate asset class—echoing its founding promise of financial freedom through technology.[3][7]
PropHero has raised $26.9M in total across 4 funding rounds.
PropHero's investors include Miguel Alcala, ACF Investors, AfterWork Ventures, Jenny Fielding, Scott Hartley, Fifth Wall, Jelix Ventures, Red Beard Ventures, Samaipata, Stage 2 Capital, Charles Delingpole, Melvin Hade.
Key people at PropHero.
PropHero has raised $26.9M across 4 funding rounds. Most recently, it raised $2.9M Other Equity in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 5, 2025 | $2.9M Venture Round | Miguel Alcala | — | Announced |
| Feb 1, 2025 | $17M Series A | — | ACF Investors, AfterWork Ventures, Jenny Fielding, Scott Hartley, Fifth Wall, Jelix Ventures, RED Beard Ventures, Samaipata, Stage 2 Capital, Charles Delingpole | Announced |
| Oct 1, 2022 | $5M Seed | Samaipata | ACF Investors, AfterWork Ventures, Jenny Fielding, Scott Hartley, Fifth Wall, Jelix Ventures, RED Beard Ventures, Stage 2 Capital, Charles Delingpole | Announced |
| Feb 1, 2022 | $2M Seed | Melvin Hade | AfterWork Ventures, Jenny Fielding, Scott Hartley, Fifth Wall, Jelix Ventures, Samaipata, The Fund | Announced |