Loading organizations...
§ Private Profile · New York City, NY, USA
Postling is a technology company.
Postling, a social media platform, was designed to streamline online engagement for small businesses. This service enabled users to publish and schedule content across multiple social networking sites from a centralized interface. The platform's core capability involved simplifying content distribution and aggregating social media activities for efficient digital communication.
Co-founded in 2009 by Robert Kalin, a recognized co-founder of Etsy, Postling originated from the observation that small businesses found managing diverse social media presences complex. Kalin and his team sought to address this by building a user-friendly system, leveraging their experience in empowering independent creators.
The platform primarily served small to medium-sized businesses aiming to enhance their digital footprint and communicate with customers across online channels. Postling's vision was to simplify social media marketing, allowing these businesses to maintain a consistent online presence while focusing on their primary operations.
Postling has raised $350K across 1 funding round.
Postling has raised $350K in total across 1 funding round.
Postling has raised $350K across 1 funding round. Most recently, it raised $350K Seed in February 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2010 | $350K Seed | — | 8 BIT Capital, Combustion Ventures, Human Augmentation Syndicate, Outlander Labs, Practical Venture Capital, SV Angel, Techstars, Vayner RSE, Zinc, Mark Cuban, YEE LEE, Mark Birch, Mark Goines, Peter Lehrman | Announced |
Postling has raised $350K in total across 1 funding round.
Postling's investors include 8-Bit Capital, Combustion Ventures, Human Augmentation Syndicate, Outlander Labs, Practical Venture Capital, SV Angel, Techstars, Vayner RSE, Zinc, Mark Cuban, Yee Lee, Mark Birch.
Postling is a technology company that builds a unified platform for small and medium-sized businesses (SMBs) to manage social media, digital marketing, and online reputation. It serves small business owners by simplifying the handling of multiple channels like Twitter, Facebook, Yelp, Foursquare, and Google ads from one dashboard, allowing them to monitor mentions, schedule posts, respond to reviews, track competitors, and access aggregated insights.[1][2][3][5] The tool solves the problem of overwhelming social media fragmentation by providing email alerts, instant notifications, free and premium plans (starting at $25/month), and data-driven metrics to boost engagement and sales, with early growth including 15,000 users linking 40,000 accounts and 30% month-over-month expansion.[2][3]
Postling was founded in 2009 in New York City by David Lifson (CEO), along with engineers Chris Maguire and Haim Schoppik, whom Lifson met while working at Etsy.[1][2][3] The idea emerged from the failure of their prior venture, waffl—a site for bed-and-breakfast owners to build websites and market online—where users resisted learning new tech.[1] This "ashes" experience inspired Postling's user-friendly approach, incorporating Etsy's community tactics like sponsoring the Sidewalk Collective meetup for small business tips.[1] Early traction came from simplifying daily workflows, such as morning email digests of mentions and reviews, leading to rapid user growth by 2010.[2]
Postling rides the early 2010s explosion of social media and location-based services, when platforms like Foursquare, Yelp, and group-buying sites overwhelmed small businesses lacking dedicated marketing teams.[1][2] Timing was ideal post-2009 recession, as SMBs sought affordable digital tools to compete online without big budgets.[1][3] Market forces like fragmented social tools and rising online consumer influence favored its unification model, positioning Postling as a pioneer in SMB social management amid a shift to data-informed local marketing.[2][5] It influenced the ecosystem by normalizing cross-posting and reputation tracking, paving the way for modern platforms while fostering SMB communities.[1][6]
Postling's pivot from a failed niche tool to a scalable SMB platform shows resilience, but its low web rank and shift toward a marketing blog suggest it may have evolved or been acquired post-2010 growth spurt.[3][4] Next could involve expanding to full SMB suites with AI-driven ROI metrics and revenue suggestions, capitalizing on ongoing digital marketing demands.[6] Trends like e-commerce integration and passive income tools will shape it, potentially amplifying influence in work-from-home economies—echoing its founding mission to simplify online footprints for entrepreneurs.[4][7]