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Pomp builds a tech-enabled marketplace and vertical SaaS solution for the professional beauty industry. The platform provides estheticians with tools to manage client relationships, offer personalized skincare recommendations, and facilitate direct retail of products. This empowers practitioners to expand their business and monetize expertise beyond treatment room services.
Co-founded in 2019 by CEO Shannon Erley and COO Nicole Cox, Pomp originated from their insight into estheticians' underserved needs. They recognized a gap in digital tools for these professionals, leading to a platform designed to connect skincare experts effectively with clientele and enhance product accessibility.
The platform serves licensed estheticians optimizing their practices and consumers seeking expert-guided skincare. Pomp aims to transform the professional skincare landscape by establishing a unique digital channel that elevates the esthetician's role. It fosters a more interconnected, efficient experience for professionals and clients across the beauty and wellness sector.
Pomp has raised $2.0M across 1 funding round.
Pomp has raised $2.0M in total across 1 funding round.
Pomp has raised $2.0M in total across 1 funding round.
Pomp's investors include FirstMile Ventures, Kickstart Fund, Matchstick Ventures, Peterson Ventures, RTP Seed, Slack Fund.
Pomp has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $2M Seed | — | FirstMile Ventures, Kickstart Fund, Matchstick Ventures, Peterson Ventures, RTP Seed, Slack Fund | Announced |
Pomp is a Denver-based technology company founded in 2020 that provides a tech-enabled marketplace and vertical SaaS platform for estheticians and med spa professionals.[3][4] It helps these users grow their businesses by digitizing client management, boosting retail sales through no-inventory e-commerce, and enabling personalized skincare recommendations without holding stock, earning commissions on sales.[2][3] Serving estheticians—a historically underserved group in the beauty industry—Pomp solves pain points like inconsistent retail revenue, limited client engagement between visits, and scaling challenges by offering tools for curated routines, brand education, profiles for reach expansion, and seamless digital care.[2][4] With around 34 employees and $10.4 million in revenue, it demonstrates solid early growth in the aesthetics sector.[4]
Pomp was founded in 2020 by Shannon Erley (CEO) and Nicole Cox (COO), driven by personal struggles with sensitive, aging, and problematic skin that led them to rely on licensed estheticians for professional care.[2][3][4] This experience highlighted the need for better tools to empower estheticians, inspiring a platform centered on them to modernize service-based skincare businesses.[2] Early traction came from addressing core issues like retail sales gaps and client retention, evolving into a comprehensive SaaS and marketplace that connects professionals with clients for ongoing monetization beyond in-person treatments.[3][4] Based in Denver, Colorado, with a remote-first model, Pomp has grown to 34 employees while maintaining a focus on diversity and professional development.[3][4]
Pomp rides the wave of digital transformation in beauty and aesthetics, where consumers demand personalized, expert-driven skincare amid a $500B+ global industry shifting online.[2][3] Timing aligns with post-pandemic remote service booms and the rise of direct-to-consumer models, favoring no-inventory platforms that cut costs for small practices.[4] Market forces like e-commerce growth in beauty (competing with Glossier, Kylie Cosmetics) and underserved pros create tailwinds, as Pomp disrupts by empowering estheticians—often overlooked versus brands—with tech for retention and revenue.[2][4] It influences the ecosystem by fostering a marketplace that bridges pros and clients, potentially standardizing digital care in med spas and indie practices.[3]
Pomp is poised to scale as a category leader in beauty SaaS, expanding its brand partnerships and AI-driven personalization to capture more of the esthetician market.[2][3] Trends like tele-aesthetics, subscription routines, and global remote beauty services will propel growth, especially with regulatory tailwinds for digital health in skincare.[4] Its influence may evolve into a full ecosystem hub, integrating telehealth or AR try-ons, solidifying estheticians as tech-empowered advisors in a fragmented industry—turning niche expertise into mainstream revenue streams.[2] This positions Pomp as a smart bet for investors eyeing beauty tech's next phase.
