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Platinum Mile Ventures operates as a venture capital firm, strategically deploying capital into early-stage, consumer-focused startups. The firm identifies and supports businesses poised to disrupt established industries, particularly those within the food technology, beauty, and wellness sectors. Its investment strategy centers on identifying ventures that demonstrate the potential to instigate significant global change through innovative approaches.
Established in 2017, the firm was founded by Brandon Shainfeld, who initiated the venture with the insight that targeted investment in disruptive consumer brands could yield substantial impact. Based in West Hollywood, California, Platinum Mile Ventures brings a focused perspective to its portfolio, leveraging its location within a dynamic consumer market. The founding premise was to bridge capital with groundbreaking ideas in evolving consumer landscapes.
The firm's focus is on partnering with founders of promising startups, providing the necessary backing to scale and realize their vision. Platinum Mile Ventures envisions a future where its portfolio companies drive meaningful transformations across consumer markets, contributing to a landscape shaped by innovative products and services. Its long-term objective is to continue fostering the growth of companies that redefine consumer experiences.
Platinum Mile Ventures has 2 tracked investments across 2 companies. The latest tracked deal is $22.0M Series B in OROS in April 2024.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Apr 1, 2024 | OROS | $22.0M Series B | Airbus Ventures | Sequel, Stuart Gardner, TOM Blomfield, Henry Crumpton, CTK, Culper Ventures, Enlightenment Capital, Goldwin Play Earth Fund, IronGate, REI Co OP Path Ahead Ventures |
| Oct 7, 2022 | Yummers | $6.3M Seed | Whitney Casey | LOU Kreisberg, Pauline Moller, C&S Family Capital, FS Investors |