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§ Private Profile · Redwood City, CA, USA
Planful is a technology company.
Planful has raised $108.0M across 6 funding rounds.
Key people at Planful.
Planful has raised $108.0M in total across 6 funding rounds.
Planful provides a financial performance platform that helps businesses with planning, closing, and reporting, leveraging AI for insights and efficiency.
Key people at Planful.
Planful is a cloud-based FP&A (financial planning and analysis) platform that provides end-to-end solutions for financial close, consolidation, planning, budgeting, reporting, and analytics. It serves over 1,000 customers worldwide, including Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe, primarily targeting the Office of the CFO in mid-to-large enterprises to streamline operations, accelerate cycle times, boost productivity, and enhance accuracy.[1][2][6] The platform solves pain points like manual Excel-based processes, siloed data, and error-prone forecasting by offering AI-powered tools such as Planful Predict for anomaly detection, intelligent projections, and natural-language insights, enabling real-time collaboration and scalable growth without heavy IT involvement.[3][4][7]
Planful traces its roots to 2001, when it was founded as Host Analytics, initially focusing on cloud-based financial performance management.[2][5] The company rebranded to Planful in 2020 to reflect its evolution into a comprehensive FP&A platform, expanding from core planning tools to integrated AI-driven capabilities.[1][2][5] Early traction came from serving high-profile clients like Bose and Del Monte, building a user base exceeding 800 by 2020 and growing to over 1,000, backed by Vector Capital, a global private equity firm that supported its pivot toward continuous planning and global scalability.[1][5][6]
Planful rides the wave of AI-augmented FP&A, capitalizing on the shift from spreadsheets to cloud platforms amid rising demands for real-time forecasting, global complexity, and data-driven decisions in volatile markets like post-COVID pivots.[4][6] Timing aligns with finance teams evolving into strategic growth drivers, fueled by market forces such as regulatory pressures for audit-ready accuracy, workforce planning needs, and the need for bias-free ML projections in uncertain economies.[2][3] It influences the ecosystem by empowering non-finance leaders (HR, sales, marketing) with accessible tools, fostering cross-functional collaboration, and setting standards for scalable, finance-first platforms that integrate with BI and ERP systems.[1][6][7]
Planful is poised for accelerated growth through deeper AI embedding, like expanding generative capabilities and persona-based assistance, to dominate the FP&A market as enterprises prioritize predictive analytics over reactive reporting.[2][4] Trends like hypergrowth scaling, real-time scenario modeling, and AI ethics will shape its path, potentially driving acquisitions or IPO amid private equity backing. Its influence may evolve by standardizing "continuous planning," turning finance into proactive business catalysts—echoing its pioneer status in cloud FP&A since 2001.[1][5]
Planful has raised $108.0M in total across 6 funding rounds.
Planful's investors include Ned Hooper, Advanced Technology Ventures, Next World Capital, StarVest Partners, Trident Capital, Centerview Capital Technology, Zetta Venture Partners, End Partners, Felicis Ventures, FJ Labs, Flex Capital, NewView Capital.
Planful has raised $108.0M across 6 funding rounds. Most recently, it raised $25.0M Other Equity in November 2014.
