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§ Private Profile · Vancouver, BC
Picatic is a technology company.
Picatic provides an online ticketing platform for event organizers, offering tools to create, promote, and sell tickets. Core features include customizable event pages, an API for integration, and backend management capabilities. These streamline operations like sales reporting, attendee management, and communication, ensuring efficient event execution. The platform initially featured a crowdfunding model to validate event demand, a concept that evolved.
Jayesh Parmar founded Picatic in 2008; Brett Ede was also a key early figure. Parmar's insight addressed financial risk for organizers, creating a mechanism to validate event viability and secure interest before significant investment. This approach empowered organizers by reducing early-stage planning uncertainty.
The platform serves event organizers and venues across North America, Europe, and Australia. Picatic’s vision simplifies event management through intuitive digital solutions, empowering users to handle aspects from promotion to sales and post-event analysis. The company enables successful and well-attended gatherings for its client base.
Picatic has raised $930K across 2 funding rounds.
Picatic has raised $930K in total across 2 funding rounds.
Picatic is an event ticketing and registration platform that empowers organizers to set their own service fees, distinguishing it from traditional models where platforms dictate costs.[1][2][3] It serves event organizers, non-profits, enterprises, and developers by enabling easy design, setup, and management of registrations for events like conferences, music festivals, and more, streamlining operations and solving pain points around flexibility and control in ticketing.[2][3][4]
The platform's growth momentum includes acquisition by Eventbrite, rebranding it as "Picatic by Eventbrite," which integrates its unique fee model into a larger ecosystem while maintaining focus on user-determined pricing and seamless event management.[4]
Picatic was founded in Vancouver, Canada, with Jayesh Parmar as a key figure, serving as CEO and recognized as one of the world's top 10 tech entrepreneurs from the University of Saskatchewan.[3] The idea emerged to disrupt rigid ticketing fees in the event industry, positioning Picatic as the "world's only" platform allowing organizers to determine their own service costs, which drove early traction through its novel approach in software development for entertainment, sharing economy, and event planning.[1][3]
Pivotal moments include building a user base around easy event page creation and expanding to support diverse users like non-profits and developers, culminating in its integration with Eventbrite to enhance scalability.[2][4]
Picatic rides the wave of the sharing economy and event tech boom, where digital platforms democratize access to event management amid rising demand for hybrid and virtual events post-pandemic.[3] Timing aligns with market forces favoring low-friction, customizable tools that cut out middleman fees, influencing the ecosystem by pushing competitors toward organizer-centric models and enhancing Eventbrite's dominance in a fragmented $10B+ global ticketing market.[1][4]
It contributes to startup innovation in Vancouver's tech scene, fostering tools that scale from indie events to enterprise needs and promoting developer-friendly APIs for custom integrations.[2]
Picatic's trajectory points toward deeper Eventbrite synergy, expanding AI-driven personalization for event discovery and hybrid formats amid growing live experience demand. Trends like Web3 ticketing and sustainability-focused events will shape it, potentially evolving its influence through global enterprise adoption and fee innovation. This positions Picatic as a enduring disruptor, tying back to its founding hook: true empowerment starts with who controls the cost.
Picatic has raised $930K across 2 funding rounds. Most recently, it raised $730K Seed in June 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2013 | $730K Seed | — | Accelerator Ventures, BAM Ventures, BoxGroup, High Line Venture Partners, Khosla Ventures, Stage 2 Capital, Upfront Ventures, Vesuvio Ventures, Adam Jackson, Greg Badros, Jason Putorti, Jennifer LUM, Richard Chen | Announced |
| Sep 21, 2012 | $200K Seed | — | — | Announced |
Picatic has raised $930K in total across 2 funding rounds.
Picatic's investors include Accelerator Ventures, Bam Ventures, BoxGroup, High Line Venture Partners, Khosla Ventures, Stage 2 Capital, Upfront Ventures, Vesuvio Ventures, Adam Jackson, Greg Badros, Jason Putorti, Jennifer Lum.