Loading organizations...
§ Private Profile · 5868 East 71st Street Suite E-672, Indianapolis, Indiana, United States
PERQ is a technology company.
PERQ develops an AI-powered digital marketing platform designed specifically for the multifamily housing sector. The platform leverages artificial intelligence and sophisticated renter behavior data to optimize lead and lease generation, streamlining the entire customer journey from initial inquiry to signed lease. By integrating conversational AI with personalized experiences, PERQ’s technology enhances efficiency and drives conversion for property management companies.
The company was co-founded in 2001 by Scott Hill and Andy Medley, both alumni of Harvard Business School. Their initial insight stemmed from identifying a complex problem within the digital marketing landscape, leading them to build a solution that simplifies and improves online engagement. Their combined expertise shaped PERQ’s foundational approach to leveraging technology for business challenges.
PERQ’s primary customers are businesses within the multifamily housing industry seeking to improve their digital marketing effectiveness. The company’s vision centers on transforming how properties attract and engage prospective residents, aiming to deliver smarter, more efficient, and data-driven solutions that significantly impact lead volume and lease conversions, thereby shaping the future of property marketing.
PERQ has raised $17.7M across 4 funding rounds.
PERQ has raised $17.7M in total across 4 funding rounds.
PERQ has raised $17.7M across 4 funding rounds. Most recently, it raised $6.0M Series A in July 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2019 | $6M Series A | Poplar Ventures | High Alpha, Hyde Park Venture Partners, Brad Coffey, TIM Kopp, 4G Ventures, Allos Ventures, Collina Ventures, Elevate Ventures, Great Blue Venture, Jupiter Peak | Announced |
| Oct 15, 2018 | $4M Venture Round | Ting Gootee | TIM Kopp, Collina Ventures | Announced |
| Oct 1, 2018 | $6M Seed | — | High Alpha, Hyde Park Venture Partners, Brad Coffey | Announced |
| Nov 11, 2016 | $1.7M Seed | Bill Godfrey | — | Announced |
PERQ is a marketing technology company founded in 2001 that builds a digital marketing platform specializing in lead management and conversion for the multifamily housing sector.[1][2][3] It serves property management companies by providing AI-powered tools like data-driven PPC management, cross-channel conversational AI, website lead capture, follow-up automation, and AI-driven websites to automate and personalize the renter's journey, ultimately increasing occupancy rates through higher lead-to-tour and lead-to-lease conversions.[2][4] The platform solves the problem of inefficient lead generation and nurturing by capturing low- and no-cost leads from websites, PPC, SMS, email, and phone, while reducing reliance on high-cost sources and enabling 24/7 engagement.[1][4] PERQ has raised $14.27M in funding (last round $6M about 6 years ago), employs around 95 people, and generates approximately $32.3M in revenue, with recent momentum including the May 2025 launch of next-generation AI-powered websites featuring a drag-and-drop CMS for faster deployment and integrations.[2][3][5]
PERQ was founded in 2001 in Indianapolis, Indiana, initially as BizProps before rebranding.[1][2] While specific founders are not detailed in available sources, the company emerged from early digital marketing innovations, evolving from general multi-channel solutions leveraging real-time consumer data to a specialized platform for the multifamily sector.[1][2][3] Key pivotal moments include launching the industry's first standalone marketing automation platform for personalizing the renter's journey and recent expansions like enhanced capabilities announced at Apartmentalize in 2023, alongside the 2025 AI-powered websites rollout that sets new standards for multifamily site performance.[2][3] Early traction built on combining AI with behavior data to drive in-person sales, growing into a leader helping hundreds of owners and managers boost efficiency.[4][5]
PERQ rides the wave of AI-driven martech transformation in proptech, particularly for multifamily housing amid rising demand for efficient renter experiences in a competitive rental market strained by urbanization and economic shifts.[1][2][4] Timing aligns with post-pandemic digital acceleration, where property managers seek automation to combat high vacancy costs and lead waste, amplified by AI advancements enabling hyper-personalized journeys at scale.[2][3] Market forces like surging PPC costs and 24/7 consumer expectations favor PERQ's low-cost lead strategies and cross-channel AI, influencing the ecosystem by redefining renter funnels—helping owners achieve occupancy goals while freeing teams for resident service, as seen in client testimonials.[4] It sets benchmarks, like AI websites, pushing competitors toward integrated, performance-driven solutions in a sector projected for continued proptech investment.[2][5]
PERQ is poised to expand its AI dominance in multifamily martech, with upcoming enhancements likely focusing on deeper integrations, advanced analytics, and broader proptech applications amid AI's maturation and rental market digitization.[2][4] Trends like generative AI for content, predictive lead scoring, and sustainability-linked leasing will shape its path, potentially driving further funding or acquisitions as occupancy pressures persist.[3] Its influence may evolve from niche leader to ecosystem enabler, powering more seamless renter experiences and cost efficiencies for a fragmented industry. Tying back, PERQ's data-AI fusion continues transforming multifamily revenue, proving tech's power to automate success in high-stakes leasing.[1][2]
PERQ has raised $17.7M in total across 4 funding rounds.
PERQ's investors include Poplar Ventures, High Alpha, Hyde Park Venture Partners, Brad Coffey, Tim Kopp, 4G Ventures, Allos Ventures, Collina Ventures, Elevate Ventures, Great Blue Venture, Jupiter Peak, Ting Gootee.