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§ Private Profile · 449 15th Street, Oakland
Perkville is a technology company.
Perkville builds automated loyalty and referral programs designed to enhance customer retention and acquisition for various businesses. The platform provides tools for businesses across health, fitness, salon, spa, and retail industries to engage their client base, drive repeat visits, and leverage existing customers for new referrals through structured rewards. Its core functionality enables businesses to create custom loyalty programs that incentivize desired customer behaviors and foster stronger brand relationships.
The company was co-founded by Eric Bollman and Sunil Saha in November 2009. Their insight stemmed from recognizing the critical need for businesses, particularly those in service and local sectors, to cultivate strong, lasting relationships with their clientele. They aimed to create an accessible and effective solution for businesses to harness the power of customer loyalty and word-of-mouth marketing in an increasingly competitive landscape.
Perkville serves a broad array of businesses seeking to maximize their customer lifetime value and expand their reach organically. The platform's users are typically small to medium-sized enterprises looking to automate their marketing efforts and build a loyal customer community. Perkville's vision centers on empowering these businesses with tools to sustainably grow by transforming satisfied customers into loyal advocates and consistent revenue streams, ultimately fostering enduring business success.
Perkville has raised $4.2M across 4 funding rounds.
Perkville has raised $4.2M in total across 4 funding rounds.
Perkville has raised $4.2M across 4 funding rounds. Most recently, it raised $780K Series A in April 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2016 | $780K Series A | — | Keiretsu Capital | Announced |
| Oct 8, 2014 | $2.4M Series A | Lokesh Sikaria | Berkeley Angel Network, Fifth ERA, Keiretsu Forum, MDO Holdings, David Koehn, Xandex Ventures | Announced |
| Jan 31, 2013 | $500K Seed | — | Michael Olander, Band OF Angels, Keiretsu Forum | Announced |
| Oct 5, 2011 | $500K Venture Round | — | — | Announced |
Perkville has raised $4.2M in total across 4 funding rounds.
Perkville's investors include Keiretsu Capital, Lokesh Sikaria, Berkeley Angel Network, Fifth Era, Keiretsu Forum, MDO Holdings, David Koehn, Xandex Ventures, Michael Olander, Band of Angels.
Perkville is a customer loyalty and referral platform that builds rewards programs primarily for fitness clubs, spas, salons and retail businesses to drive member retention, referrals and in‑club purchases by integrating with membership, scheduling and POS systems[1][3]. Perkville’s product automates points-earning (check-ins, purchases, referrals, social actions), point redemption and reporting, and offers integrations and single‑sign‑on with major gym software partners to provide a seamless member experience[1][5].
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Perkville is a focused loyalty operator that leverages deep vertical integrations to automate rewards and referrals for fitness and service businesses; its competitive edge comes from partner integrations and ease of operator adoption, and its future depends on scaling partner reach, adding richer analytics/personalization, and defending against encroachment by larger platform vendors[1][3][6].
Notes and limitations: Public sources give consistent product and partnership details and deployment scale, but founder bios, exact founding date and current financials are not well detailed in the available profiles and would require direct company disclosure or primary documents to confirm[2][3].