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Performlive develops an omni-channel platform engineered for livestream commerce, integrating advanced augmented reality capabilities. The platform provides a web-based AR editor, tools for image and object scanning, spatial AR features, and customizable campaigns. These technical functionalities enable creators and sellers to produce engaging, interactive content and monetize their talents and products directly through live broadcasts.
The company was founded in 2020 by Oksana Sokolovsky, who serves as CEO, and Rohit Mahajan, the CTO. Their collaboration spans sixteen years, during which they have successfully built various products. Notably, Mahajan previously co-founded an ML/AI data product with Sokolovsky, which achieved an early-stage exit, underscoring their proven entrepreneurial track record in technology development.
The platform caters to a diverse audience of creators and sellers seeking to enhance their digital presence and generate revenue. Performlive's long-term vision is to empower these individuals by providing the tools necessary to forge deeper connections with their audiences, effectively monetize their content, and drive robust sales and engagement within the dynamic livestreaming environment.
Performlive has raised $740K across 1 funding round.
Performlive has raised $740K in total across 1 funding round.
Performlive has raised $740K in total across 1 funding round.
Performlive's investors include AngelCube, Gaingels, Golden Seeds.
Performlive has raised $740K across 1 funding round. Most recently, it raised $740K Seed in October 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2020 | $740K Seed | — | Angelcube, Gaingels, Golden Seeds | Announced |
PerformLive is a SaaS platform developed by ROAR Augmented Reality that enables creators, brands, and businesses to monetize passions through live streaming, augmented reality (AR), live shopping, commerce, and social communities. It serves over 50,000 clients in the gig and passion economy, allowing users to host interactive live experiences where audiences can try on products virtually (e.g., watches on wrists or makeup), engage in real-time interactions, and complete transactions seamlessly—all in an ad-free environment with low commissions so streamers retain most earnings[1]. The platform bridges physical and digital worlds, solving the need for immersive, monetizable live content that combines AR with e-commerce, differentiating it from traditional streaming by integrating shopping and community features directly into broadcasts[1][6].
PerformLive emerged from ROAR Augmented Reality, founded by Oksana Sokolovsky, who left a successful Wall Street career driven by her passion to create a platform uniting physical and digital experiences[1]. ROAR initially focused on augmenting the physical world with digital content via users' devices, evolving over the past year into PerformLive as a unified marketplace for live streaming, AR, and commerce[1]. A key milestone includes filing a patent application for its Live Commerce Chat Analytics, emphasizing tools that put creators and sellers at the center to monetize talent and products[6]. Early traction built through Sokolovsky's vision, with the platform now serving over 50,000 clients and positioning for further launches[1].
PerformLive rides the explosion of live commerce and the creator economy, amplified by AR advancements and post-pandemic shifts to interactive digital experiences, where global live shopping markets are projected to grow rapidly amid e-commerce evolution[1][6]. Timing aligns with rising demand for passion-driven monetization, as social platforms integrate shopping and AR becomes mainstream for virtual try-ons, countering static retail with real-time, personalized engagement[1]. It influences the ecosystem by empowering 50,000+ clients to blend gig work with commerce, fostering a low-barrier entry for creators and brands in a space dominated by high-commission giants, while AR integration positions it at the intersection of Web3-like immersion and social commerce[1].
PerformLive is poised for expansion with upcoming product iterations, potential patent approvals for chat analytics, and scaling beyond 50,000 clients into broader live commerce dominance[1][6]. Trends like AI-enhanced AR, global live shopping surges, and creator economy maturation will propel it, especially as brands seek ad-free, high-retention tools amid privacy regulations and e-commerce personalization demands. Its influence may evolve from niche AR innovator to ecosystem leader, humanizing tech by turning passions into profitable, interactive realities—echoing Sokolovsky's Wall Street pivot to bridge worlds in ways that redefine digital monetization[1].
