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§ Private Profile · 777 S Alameda St Fl 2, Los Angeles, California, 90021, United States
PeakMetrics is a technology company.
PeakMetrics builds an AI-powered narrative intelligence platform identifying and combating emerging online threats. It offers organizations tools to discover trending narratives, understand origins, and monitor distribution, enabling proactive response before escalation. The platform delivers comprehensive analysis, eliminating extensive manual data processing.
Founded in 2017 by Bobby Lincoln and Nick Loui, PeakMetrics originated from their understanding of complex online information. Lincoln, previously with CivicFeed, and Loui, leveraging ad-tech leadership experience, recognized a critical need for organizations to counter evolving narratives. Their insight empowered enterprises and governments to identify, understand, and respond to emerging threats.
PeakMetrics serves enterprise and government organizations navigating dynamic online information. The platform empowers informed decision-making by clarifying narrative origins and distribution. Its vision centers on equipping organizations with intelligence to proactively neutralize online narrative threats, fostering a resilient and informed operational environment.
PeakMetrics has raised $3.0M across 1 funding round.
PeakMetrics has raised $3.0M in total across 1 funding round.
PeakMetrics has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $3M Seed | JOE Raczka | Project 11, Michael Huang, BOB Mason, Ceas Investments, Dave Krasik, Partner AT Parameter Ventures | Announced |
PeakMetrics has raised $3.0M in total across 1 funding round.
PeakMetrics's investors include Joe Raczka, Project 11, Michael Huang, Bob Mason, CEAS Investments, Dave Krasik, Partner at Parameter Ventures.
PeakMetrics is a narrative intelligence platform that uses machine learning to monitor over 1.5 million media sources and 10 social media platforms, including TikTok, Telegram, and Discord, enabling enterprises and governments to detect and combat emerging online narrative threats like media manipulation, disinformation, deepfakes, and malign influence in real-time.[1][2][4][5][6] It serves government agencies (e.g., via U.S. Air Force SBIR contracts) and commercial clients such as retailers and brands, solving the problem of manual sentiment analysis and crisis communication by providing source credibility assessments, audience spread analysis, risk quantification, AI-generated summaries, and expert briefings—uncovering 25% more threats than traditional tools.[1][2][4][5][6] The company, formerly CivicFeed, has raised $5.7 million total funding, including a $3 million seed round in March 2024 from investors like York IE and Argon Ventures, fueling product expansion and dual-use commercialization.[2][5]
PeakMetrics was founded in 2017 in Los Angeles, California, by CEO Nick Loui and COO Bobby Lincoln, who previously collaborated at AdTech firm Vixlet where Loui served as CMO and Lincoln as COO.[1][3][5] Their idea emerged from building data-driven fan communities for brands, prompting questions about measuring and predicting online trend spread, which led them to launch PeakMetrics (originally CivicFeed) to address narrative threats.[1][3] Early traction included participation in the Air Force Accelerator Powered by Techstars, winning two SBIR Phase II awards worth $1.5 million in 2021 for disinformation combat tech, NSIN Propel New York 2022, and a 2020 BAE FAST Labs Technology Innovation Partner award, enabling commercialization across public and private sectors.[2][4][7]
PeakMetrics rides the rising tide of information warfare and AI-driven disinformation, amplified by geopolitical tensions, deepfakes, and social media's role in narrative manipulation, where traditional monitoring fails against adversarial speed.[1][2][5] Timing aligns with U.S. DoD priorities for information environment dominance, as seen in AFWERX contracts and NSIN programs, positioning it amid market forces like regulatory pushes for transparency (e.g., bot detection) and enterprise demand for brand/security resilience.[2][4][7] It influences the ecosystem by commercializing government-funded tech, bridging defense innovations to private sectors, and enabling faster data-to-decision cycles that empower teams against foreign malign influence.[2][5][7]
PeakMetrics is poised for scaled adoption as narrative threats intensify with AI advancements and elections, leveraging its $5.7M funding for commercial growth and deeper integrations like expanded fringe platform coverage.[2][5][6] Trends like multimodal deepfakes and multilingual influence ops will drive demand, potentially evolving its dual-use model toward more Phase III contracts and enterprise partnerships. Its influence may expand by setting standards in proactive defense, turning reactive crisis tools into strategic assets—much like how it transformed AdTech insights into a bulwark against online manipulation.[1][2]