Peak3

Peak3 is a global insurtech that builds a cloud-native, AI-ready insurance core and distribution platform for insurers, MGAs and digital partners, aimed at accelerating digital and embedded insurance products and modernising legacy systems[1][5].

High-Level Overview

• Mission: To be a global technology partner that helps insurers scale cloud, data and AI transformation and rapidly launch customer‑centric insurance propositions[1][5].
  - Investment philosophy (applies to Peak3 as a technology venture): product-first, SaaS scale approach — invest R&D in a configurable, multi‑tenant platform rather than one‑off custom projects to reduce technical debt and enable continuous upgrades[4][5].
  - Key sectors: Life, health and property & casualty (P&C) insurance, plus embedded insurance distribution through partnerships with digital platforms and MGAs[1][3][5].
  - Impact on the startup ecosystem: Enables digital platforms and fintechs to add embedded insurance quickly (examples include Grab, Carro, Klook, PayPay), lowers time‑to‑market for greenfield insurers and drives modernization demand from legacy carriers, expanding opportunities for system integrators, data/AI vendors and insurtech partners[1][3][5].

Origin Story

• Founding year and evolution: Founded in 2018 (originally as ZA Tech), the company has evolved from an Asia‑focused embedded‑insurance pioneer into a global end‑to‑end insurance technology provider and rebranded as Peak3 in 2024 after raising a US$35M Series A led by EQT with participation from Alpha JWC[1][2].
  - Key leadership: Bill Song is Group CEO and Co‑Founder, who has publicly guided the product‑centric strategy and global expansion[1][4].
  - Evolution of focus: Started on embedded insurance and digital partnerships in APAC, built a configurable cloud‑native core (Graphene), expanded into multi‑country, multi‑tenant core modernisations in EMEA and opened technology centres outside APAC as it scaled analytics and AI capabilities[1][4].

Core Differentiators

• Cloud‑native, modular core (Graphene): Designed as a microservices, SaaS, multi‑tenant platform that supports life, health and P&C across the full insurance value chain (policy, distribution, claims, billing) for both greenfield and modernization projects[4][5].
  - Product‑not‑project mindset: Heavy R&D investment and a single configurable codebase reduce bespoke implementations and ongoing technical debt[4].
  - Embedded distribution expertise: Proven integrations with large digital platforms (Grab, Klook, Carro, PayPay), enabling partners to launch and scale embedded insurance quickly[1][3].
  - AI & data stack: Built‑in customer data platform and big‑data/ML capabilities that enable insurers to run their own models or integrate third‑party models as they pursue AI transformation[1][5].
  - Scalability and track record: Reported issuance of over a billion policies and deployments across APAC, EMEA and new geographies, plus marquee insurer customers (AIA, Generali, Prudential, Zurich)[1][4].
  - Go‑to‑market & partnerships: Focus on system integrator relationships and regional ops (headquartered in Singapore with an EMEA presence) to service global carriers[1][4].

Role in the Broader Tech Landscape

• Trend alignment: Rides three converging trends — cloud migration of core insurance systems, the rise of embedded insurance through digital platforms, and demand for AI‑driven automation/ personalization in insurance operations[1][4][5].
  - Why timing matters: The global insurance sector has a large technology backlog and aging legacy systems; vendors that can offer configurable, cloud‑native, AI‑ready platforms are positioned to capture modernization and embedded distribution spend[1][2].
  - Market forces in their favor: Insurers’ push for faster product launches, regulatory openness to partnerships, and the growth of digital ecosystems in APAC/EMEA that need insurance capabilities furnish strong demand for Peak3’s offerings[1][4].
  - Influence: By enabling platforms and insurers to launch embedded products and by executing multi‑country core modernisations, Peak3 helps seed more distributed insurance distribution models and raises expectations for configurable, SaaS‑first insurance systems[1][4].

Quick Take & Future Outlook

• Near term priorities: Accelerate AI and analytics development toward an “intelligent core,” expand EMEA and other global operations, grow system‑integrator partnerships, and push toward cash‑flow breakeven while targeting double‑digit ARR growth following the 2024 Series A[1][2].
  - Trends that will shape Peak3’s journey: Continued migration to cloud and microservices in insurance, increased demand for embedded products from digital platforms, greater adoption of ML/AI for underwriting and claims, and regulatory developments around data and partnership models. These will reward vendors that combine productized platforms with strong integration ecosystems[1][4][5].
  - How influence might evolve: If Peak3 continues scaling multi‑tenant deployments and deepening AI capabilities, it could become one of the standard core providers for insurers pursuing global, digital‑first strategies — shifting competition from legacy core vendors toward SaaS insurtechs focused on speed, data and distribution[4][5].

Quick hook tie‑back: Peak3’s shift from an APAC embedded‑insurance specialist to a global, cloud‑native insurance core and AI platform positions it to capture both the modernization wave among incumbent insurers and the expansion of embedded insurance across digital ecosystems[1][4][5].