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§ Private Profile · Netanya, HaMerkaz, Israel
Particula is a technology company.
Particula develops smart, connected "phygital" games and toys, integrating artificial intelligence and robotics into traditional play experiences. The company focuses on enhancing classic games with advanced technology, aiming to make them more interactive, engaging, and to bridge the physical and digital worlds for consumers. Its approach brings modern capabilities to familiar entertainment formats.
Particula was founded in 2014 by Udi Dor, who serves as CEO. Dor conceived the company with the insight that play could be reimagined to be smarter, more connected, and ultimately more meaningful. His vision was to apply contemporary technological advancements to established entertainment, thereby creating innovative, technologically-driven play products.
The company targets a broad consumer base, delivering enhanced play experiences to individuals and families globally. Particula’s long-term vision is to transform imaginative concepts into globally scalable enterprises, consistently breathing new life into established games and toys through powerful, contemporary technology for the digital era.
Particula has raised $41.5M across 4 funding rounds.
Particula has raised $41.5M in total across 4 funding rounds.
Particula is a technology company founded in 2017 that specializes in smart connected toys and games, transforming classic games like Rubik's Cube, dice, and chess into "phygital" (physical-digital) experiences powered by AI, IoT, and companion apps.[1][2][4][6] Their flagship products, such as GoCube (a connected Rubik's Cube), GoDice (smart dice), and GoChess (interactive chess sets), target families, kids, and gamers seeking educational, skill-building play that enables remote learning, competitions, and socialization.[2][4][6] The company has raised $5.85M in a Series A round, achieved strong early traction with over $3.3M from three successful Kickstarter campaigns, and serves over 400,000 households worldwide, emphasizing STEM education and innovative toy tech in the consumer goods sector.[1][4]
Note: A separate entity at particula.io focuses on digital asset risk assessment for tokenized assets, with different leadership and no evident connection to the toy company.[3] This profile centers on the toy technology firm (particula-tech.com), matching the predominant search context.
Particula was founded in 2017 by Udi Dor (CEO), based in New York with operations linked to Illinois, emerging from a vision to modernize timeless toys with digital connectivity.[1][2] The idea stemmed from reviving "evergreen" classics like Rubik's Cube into smart, app-enabled versions, blending physical play with digital features for global battles and skill development.[2][4] Early traction exploded via Kickstarter: GoCube and GoDice raised $1.3M combined, while GoChess hit $2M and funded in under 5 minutes—the most successful chess campaign ever—delivering products to over 300,000-400,000 customers and earning 5-star Amazon ratings.[2][4] This bootstrapped success propelled them to Series A funding ($5M, ~2022), solidifying their pioneer status in connected toys.[1]
Particula rides the edtech-toy convergence trend, fueled by post-pandemic demand for hybrid physical-digital play amid rising STEM education needs and IoT adoption in consumer goods.[2][4][5] Timing aligns with AI/IoT maturation (e.g., app-connected hardware boom), market forces like parental focus on screen-balanced learning, and global toy industry growth (~$100B+), where connected toys capture premium segments.[1][2] They influence the ecosystem by pioneering "phygital" standards, inspiring competitors, and bridging toy retail with tech (e.g., Amazon dominance), while enabling remote socialization in a fragmented world.[2][4][6]
Particula's momentum—$5.85M raised, massive Kickstarter wins, and expanding lineup (e.g., GoBalance, GoChess variants)—positions it for retail scaling and new classics like connected puzzles or board games.[1][4][6] Trends like AI personalization, AR integration, and metaverse play will amplify growth, especially as edtech toys gain traction in schools/homes. Their influence may evolve from niche innovator to category leader, potentially via partnerships (e.g., Rubik's licensing) or acquisitions, redefining family play in a digital era—echoing their mission to spark timeless fun with cutting-edge tech.[2][4]
Particula has raised $41.5M across 4 funding rounds. Most recently, it raised $5.5M Other Equity in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 30, 2025 | $5.5M Venture Round | Benjamin Krahmer, SixThirty, Vanagon Ventures | Blackwood, Blue BAY Ventures, Plug And Play Ventures, Tenity, TX Ventures | Announced |
| Apr 1, 2025 | $6M Seed | — | Blackwood Ventures, Blockchain Founders Group, Cryptofinance.vc, Trivian Capital | Announced |
| Jan 26, 2024 | $25M Series B | — | Eviny, Hafslund, Investinor, Lyse, NRP Zero, Orlen VC, Sarsia, Steinsvik Family Office | Announced |
| Feb 10, 2021 | $5M Series A | Flashpoint | — | Announced |
Particula has raised $41.5M in total across 4 funding rounds.
Particula's investors include Benjamin Krahmer, SixThirty, Vanagon Ventures, Blackwood, Blue Bay Ventures, Plug and Play Ventures, Tenity, TX Ventures, BlackWood Ventures, Blockchain Founders Group, cryptofinance.vc, Trivian Capital.