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Paired develops a digital application designed to help couples enhance and strengthen their romantic relationships. The platform provides a variety of interactive features, including daily questions, expert-backed quizzes, and engaging games, all rooted in psychological research and relationship science. Its core functionality focuses on fostering deeper connection and communication through guided, positive interactions between partners.
The company was co-founded by Kevin Shanahan and Diego López, launching its service in October 2020. Their initial insight stemmed from a desire to make couple relationships happier and healthier, recognizing the need for an accessible tool that encourages consistent, small, positive actions to improve relational dynamics. This approach aimed to provide practical, engaging support for couples seeking to invest in their partnership.
Paired targets couples at various stages of their relationship who are actively seeking to nurture their connection and promote mutual understanding. The company’s long-term vision centers on empowering individuals to build more fulfilling and resilient partnerships, transforming how couples engage with each other daily. It aims to be the go-to resource for proactive relationship care and growth.
Paired has raised $5.0M across 2 funding rounds.
Paired has raised $5.0M in total across 2 funding rounds.
Paired is a technology company that builds a mobile app delivering evidence-based daily conversation prompts to strengthen romantic relationships. It serves couples worldwide, addressing the problem of declining relationship quality by promoting proactive communication, conflict resolution, and intimacy—backed by a 36% improvement in relationship quality after three months, per an independent study by The Open University and University of Brighton.[1] Launched in October 2020, Paired has achieved over 5,000 paying subscribers across the US, UK, Australia, and Canada, with a $3.6 million seed round in 2021 fueling global expansion and personalized recommendations.[1]
The app taps into the post-dating-app era, where users seek tools to sustain love amid a $3 billion dating market in 2020 alone, positioning Paired for growth in relationship wellness.[1]
Paired was co-founded by Kevin Shanahan, who drew from personal experience recognizing a gap in tools for healthy relationships—while couples therapy treats distress, few options prevent issues proactively.[1] Shanahan developed the app to shift technology from helping people "find love" (as one-third of US adults used dating apps in 2020) to "stay in love."[1] Launched in October 2020, it quickly gained traction with 5,000+ paying subscribers and validation from the March 2021 university study showing measurable benefits in communication, connection, and sex life discussions.[1] Early backing from investors like Taavet Hinrikus (Wise co-founder) highlighted its potential as a global platform.[1]
Paired rides the relationship tech wave, capitalizing on dating apps' $3 billion revenue in 2020 by extending digital tools to long-term couple wellness—a timely pivot as pandemic isolation highlighted communication gaps.[1] Market forces like rising therapy costs and app familiarity favor accessible, preventive solutions, with studies confirming Paired's impact on key areas like conflict and intimacy.[1] It influences the ecosystem by normalizing "relationship care" apps, potentially inspiring platforms for families or friends, and accelerating a broader consumer shift toward mental health tech.
Paired is poised to scale into a dominant player in relationship sustainment, leveraging seed capital for personalized features and international growth amid surging demand for digital emotional tools.[1] Trends like AI personalization and wellness app adoption will propel it, possibly expanding to enterprise partnerships (e.g., employee benefits) or adjacent markets like marriage prep. Its influence may evolve from niche app to essential infrastructure for modern love, bridging the gap from swipe-right to lifelong connection—just as it set out to do.[1]
Paired has raised $5.0M in total across 2 funding rounds.
Paired's investors include Eka Ventures, 8eyes GmbH, MMC Ventures, Harold Primat, Taavet Hinrikus, Bernhard Niesner, Ed Cooke.
Paired has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $4M Seed | EKA Ventures | 8eyes Gmbh, MMC Ventures, Harold Primat, Taavet Hinrikus | Announced |
| Oct 2, 2020 | $1M Venture Round | — | Bernhard Niesner, ED Cooke, Taavet Hinrikus | Announced |
