P.O.V.

POV Beauty develops and markets a line of skincare-infused makeup products, blending cosmetic enhancement with dermal health benefits. The company offers a range of items such as hydrating serums, priming milks, and amplifying lip treatments, all formulated to provide a flawless makeup base while actively improving skin texture, hydration, and elasticity. Their technical approach focuses on creating versatile products that serve multiple functions, catering to modern beauty routines that prioritize efficiency and skin wellness.

The company was co-founded in 2023 by beauty influencer Mikayla Nogueira and entrepreneur Ani Hadjinian. Their insight stemmed from recognizing a gap in the market for beauty products that seamlessly integrate skincare benefits, coupled with Nogueira's extensive platform and deep understanding of consumer needs in the digital beauty space. Hadjinian brings strategic business acumen, complementing Nogueira’s creative vision and direct connection with the beauty community.

POV Beauty targets beauty consumers who seek effective, multi-functional products that deliver both immediate cosmetic results and long-term skin health. The company’s vision centers on empowering individuals to embrace their unique perspectives and express authentic beauty. Through its product offerings and educational content, POV Beauty aims to equip consumers with tools to feel confident and inspired in their personal beauty journey.