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§ Private Profile · Lincoln, NE, USA
Opendorse is a technology company.
Opendorse provides a comprehensive athlete marketing platform that serves as a marketplace and technology solution for the name, image, and likeness (NIL) industry. The company offers tools and services that enable athletes to build and monetize their personal brands, streamlining the entire endorsement process from initial pitch and content publication to secure payment. Its platform automates complex workflows, facilitating connections and transactions between athletes, brands, and institutions within the rapidly evolving landscape of athlete endorsements.
The company was co-founded in 2012 by Blake Lawrence and Adi Kunalic. Lawrence, with prior experience in social media marketing through his previous venture, Hurrdat Social Media, recognized the growing need for athletes to professionally manage and monetize their public identities. This insight, combined with Kunalic's contributions, led to the creation of a dedicated platform designed to empower athletes to capitalize on their commercial appeal and expand their brand reach effectively.
Opendorse primarily serves athletes, including a large network of student-athletes, alongside brands, sponsors, and collegiate organizations. The company’s vision centers on championing all athletes by providing them with the necessary infrastructure to maximize their value and opportunities. It continues to develop solutions that support the financial empowerment and long-term success of athletes in the evolving endorsement ecosystem.
Opendorse has raised $12.9M across 5 funding rounds.
Opendorse has raised $12.9M in total across 5 funding rounds.
Opendorse has raised $12.9M across 5 funding rounds. Most recently, it raised $2.1M Venture Round in February 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 6, 2026 | $2.1M Venture Round | — | — | Announced |
| Jun 1, 2019 | $3M Series A | Flyover Capital, Serra Ventures | DAN Mannix, Sean Bratches, Nelnet, Peter Gardiner, Prince Amukamara | Announced |
| Nov 1, 2017 | $4M Seed | — | Flyover Capital | Announced |
| Apr 12, 2015 | $1.8M Series A | Keith Molzer | — | Announced |
| Apr 1, 2015 | $2M Seed | — | Flyover Capital | Announced |
Opendorse is a sports technology company that builds a marketplace and compliance-focused SaaS products to help athletes, schools, brands, collectives, and agents create, manage, and monetize Name, Image, and Likeness (NIL) and endorsement opportunities for athletes[2][5].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Opendorse turned early content and athlete‑marketing tooling into an institutionalized NIL platform that pairs marketplace liquidity with compliance and education—its future will hinge on maintaining network effects, product depth for institutions, and adapting as NIL policy and creator‑economy monetization evolve[4][5].
Opendorse has raised $12.9M in total across 5 funding rounds.
Opendorse's investors include Flyover Capital, Serra Ventures, Dan Mannix, Sean Bratches, Nelnet, Peter Gardiner, Prince Amukamara, Keith Molzer.