Omnisend

Omnisend provides an e-commerce-tailored email and SMS marketing automation platform, enabling online brands to foster smarter, more personal customer relationships. The platform delivers omnichannel automation workflows, sophisticated customer segmentation, and integrated email and SMS campaigns. Utilizing data-driven insights and artificial intelligence, Omnisend empowers merchants to streamline their communication strategies and enhance engagement.

The company was founded in 2014 as Soundest by Rytis Lauris and Justas Kriukas, later rebranding to Omnisend in November 2017. Their foundational insight centered on the need for accessible and effective marketing tools specifically designed for e-commerce businesses. The founders aimed to equip online merchants with the capabilities to send personalized and relevant messages, addressing a critical gap in the market.

Omnisend serves a broad base of online merchants, including those operating on platforms like Shopify and WooCommerce. The company’s vision is to empower these e-commerce businesses by enabling highly relevant marketing through personalized messages, thereby driving growth and strengthening customer connections. It strives to make sophisticated marketing strategies readily available to all e-commerce brands, ensuring their continued success.