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§ Private Profile · New York City, NY, USA
America's #1 Sports Prediction Market
Novig has raised $105.9M across 5 funding rounds.
Key people at Novig.
Novig was founded in 2021 by Kelechi Ukah (Founder) and Jacob Fortinsky (Founder).
Novig has raised $105.9M in total across 5 funding rounds.
Novig is a sports prediction market that eliminates the need for traditional sportsbooks by creating a two-sided marketplace.
We do this by enabling users to trade directly against friends or the market, rather than against the house, making the betting experience more efficient, fair, and, most importantly, profitable.
Key people at Novig.
Novig is America’s leading sports prediction market, pioneering a commission-free, peer-to-peer trading platform for sports predictions. Unlike traditional sportsbooks where users bet against the house, Novig enables users to trade directly with one another, creating a transparent, fair, and efficient marketplace that rewards skill and reflects true supply and demand. The platform serves sports fans who seek better pricing, no hidden fees, and a community-oriented experience. Novig’s innovative model has driven rapid organic growth, with users three times more likely to stay active compared to conventional betting platforms, and monthly trading volumes increasing 50-fold since its public launch in 2024[1][2][5].
Founded by Jacob Fortinsky and Kelechi Ukah, Novig emerged from Fortinsky’s frustration with traditional sportsbooks after being banned for profitable betting. With backgrounds in investment banking, financial trading, and technology, the founders envisioned a public betting exchange that eliminates inefficiencies and discrimination in the sports betting industry. The company officially launched publicly in September 2024 and quickly became the fastest-growing sports prediction market in the U.S., raising $18 million in Series A funding led by Forerunner Ventures and supported by investors including Y Combinator and NFX[1][2][3].
Novig capitalizes on the convergence of gaming, entertainment, and financial products, riding a secular trend where consumers increasingly engage with platforms that blend social interaction and financial trading mechanics. The timing is favorable due to evolving U.S. sports betting regulations and growing demand for transparent, skill-based betting alternatives. By disrupting the traditional sportsbook model, Novig is influencing the broader ecosystem toward more equitable, community-driven sports prediction markets and setting new standards for fairness and user experience in the industry[1][2][4].
Looking ahead, Novig plans to expand its sports coverage, introduce new features such as fiat payment options and a full-featured web app, and scale its engineering and growth teams. As the platform matures, it is poised to deepen its market presence and further democratize sports betting by enhancing accessibility and user engagement. Trends such as increased regulatory acceptance, the rise of peer-to-peer financial products, and growing consumer demand for transparent marketplaces will likely shape Novig’s trajectory, potentially positioning it as a dominant force in the evolving sports betting landscape[2].
Novig’s mission to create a fair, skill-rewarding sports prediction market ties back to its founding vision of removing inefficiencies and biases from sports betting, offering fans a truly innovative and community-centered alternative.
Novig has raised $105.9M across 5 funding rounds. Most recently, it raised $75.0M Series B in February 2026.
Novig was founded in 2021 by Kelechi Ukah (Founder) and Jacob Fortinsky (Founder).
Novig has raised $105.9M in total across 5 funding rounds.
Novig's investors include Mason Nystrom, Edge Equity, Forerunner Ventures, Makers Fund, Multicoin Capital, NFX, Perceptive, Fawzi Itani, Pioneer Fund, Runa Capital, XFactor Ventures, Y Combinator.
