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§ Private Profile · Setiabudi, Jakarta Raya, Indonesia
Noice is a technology company.
Noice operates as a comprehensive audio entertainment platform, delivering a diverse range of original and exclusive audio content including podcasts, audio series, live audio events, and audiobooks. The platform focuses on enriching what it terms "screenless moments," providing high-quality auditory experiences to its users. It also actively cultivates and supports a growing ecosystem of content creators, providing resources for them to produce and distribute their work within the audio industry.
The company was founded by Rado Ardian, driven by the observation that while visual media dominates Indonesian content consumption, individuals dedicate significant daily time to audio. Ardian’s insight was to cater to these "screenless moments," creating an accessible platform to make this audio consumption more engaging and enjoyable for a broad audience across the archipelago.
Serving millions of listeners across Indonesia, Noice aims to become an indispensable companion for daily activities by offering varied vernacular content. The company's vision extends beyond content delivery; it is deeply committed to fostering a robust and sustainable audio content ecosystem within Indonesia, empowering both listeners and creators to thrive in the evolving digital audio landscape.
Noice has raised $21.0M across 1 funding round.
Noice has raised $21.0M in total across 1 funding round.
Noice is an Indonesian audio content platform specializing in non-music audio experiences, including podcasts, radio, audiobooks, live audio, and drama series from local writers.[1][2] It serves over 2 million users primarily in Indonesia with vernacular content, solving the problem of accessible, localized audio entertainment and information amid growing demand for podcasts and spoken-word formats; users spend about 80 minutes daily on the app, accessing over 40,000 pieces of content.[1] The company recently raised $22 million in Series A funding in 2022, led by Northstar Group with participation from Alpha JWC, Go-Ventures, and Kinesys, fueling content acquisition, tech development, and creator tools like Noicemaker Studio.[1] This positions Noice for aggressive scaling in Southeast Asia's burgeoning audio market.[1]
Noice emerged as a response to the gap in Indonesia's audio streaming landscape, which was dominated by music-focused platforms, by prioritizing podcasts, radio, audiobooks, and live audio tailored to local audiences.[1] Founded prior to its 2022 Series A (exact year not specified in available data), the startup quickly gained traction with 2 million users and partnerships with influencers and Indonesian writers for original drama series and podcasts.[1] A pivotal moment came with the launch of Noicemaker Studio, an audio creation platform enabling creators to publish directly, alongside the $22M funding round that validated its model and supported adaptation of local stories into audio formats.[1]
Noice rides the global surge in podcasting and spoken-audio consumption, particularly in emerging markets like Indonesia where mobile-first audiences seek affordable, data-light alternatives to video.[1] Timing aligns with post-pandemic audio growth and Southeast Asia's creator economy boom, amplified by investor interest from firms like Northstar eyeing regional scale.[1] Market forces favoring Noice include rising smartphone penetration, influencer-driven content, and demand for non-English vernacular audio, positioning it to influence Indonesia's startup ecosystem by nurturing local creators and diversifying beyond music streaming.[1][2]
Noice is primed to dominate Indonesia's non-music audio space through creator tools and content localization, with Series A funds accelerating tech upgrades and partnerships.[1] Upcoming trends like AI-enhanced audio production and live interactive formats will shape its path, potentially expanding to neighboring markets amid Southeast Asia's audio market growth. Its influence may evolve from a niche player to a regional ecosystem builder, humanizing tech by amplifying Indonesian voices in a music-saturated world.
Noice has raised $21.0M across 1 funding round. Most recently, it raised $21.0M Series A in November 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2023 | $21M Series A | Patrick Walujo | Blackwood Ventures, Firstminute Capital, Founder Collective, Giant Ventures, BIZ Stone, Jeremy CAI, TOM Blomfield, Ilkka Paananen, Miki Kuusi, Mikko Kodisoja, Riku Mäkelä, Jens Hilgers, David Kaye, Bret Terrill, Steven Lurie, Kinesys Group | Announced |
Noice has raised $21.0M in total across 1 funding round.
Noice's investors include Patrick Walujo, BlackWood Ventures, Firstminute Capital, Founder Collective, Giant Ventures, Biz Stone, Jeremy Cai, Tom Blomfield, Ilkka Paananen, Miki Kuusi, Mikko Kodisoja, Riku Mäkelä.