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§ Private Profile · Mill Valley, CA, USA
NewRetirement is a company.
NewRetirement has raised $20.0M across 1 funding round.
Key people at NewRetirement.
NewRetirement has raised $20.0M in total across 1 funding round.
NewRetirement, now operating as Boldin, provides a comprehensive digital financial planning platform for retirement. It offers a do-it-yourself planner, specialized calculators, and access to professional coaching and CERTIFIED FINANCIAL PLANNER® experts. This platform empowers users to strategize income, healthcare, tax planning, and investments via accessible technology, simplifying complex financial decisions.
Founder Steve Chen launched the company after a personal insight. His mother’s need for retirement planning exposed a market gap for holistic guidance beyond typical investment advice. Chen’s modeling of her asset drawdown, benefits, and real estate demonstrated the demand for a comprehensive, user-friendly tool, which ultimately became the platform's genesis.
Boldin serves millions of individuals and partners with enterprise clients like Nationwide and MarketWatch. Its vision fosters financial independence and confidence, enabling users to optimize their money and time effectively. The company democratizes sophisticated financial planning, promoting a secure, informed future for its diverse user base.
Key people at NewRetirement.
NewRetirement has raised $20.0M across 1 funding round. Most recently, it raised $20.0M Series A in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 27, 2024 | $20M Series A | Stuart Doane | Motley Fool Ventures, Nationwide Ventures, Northwestern Mutual Future Ventures, Plug And Play Ventures | Announced |
Boldin (formerly NewRetirement) is a digital-first financial planning platform that provides DIY software tools, advisor resources, and enterprise partnerships to help users at all life stages build financial confidence and achieve goals like retirement, home buying, or education funding.[1][2][3][4] It serves individuals, families, advisors, and employers by solving the problem of expensive, confusing traditional financial planning through affordable, user-friendly technology that enables holistic plan creation, visualization, and action steps such as investing and tax optimization.[2][3][4][6] The company reports strong growth, with over 155,000 users managing $300 billion+ in assets, and is expanding via AI-enhanced features and partnerships to reach 100 million people.[2][3][4][7]
Boldin was founded by brothers Steve Chen (CEO) and an unnamed sibling, inspired by a personal need to help their mother plan her retirement drawdown using spreadsheets, as traditional services were too costly and complex.[1][2][3] Launched as NewRetirement, it quickly evolved from a retirement-focused tool into a broader financial confidence platform, rebranding to Boldin in September 2024 to reflect ambitions beyond retirement, including holistic life-stage planning.[1][2][3] Early traction came from community feedback loops, leading to features built in partnership with users, and pivotal growth through API integrations, white-label solutions, and enterprise adoption.[3][4][7]
Boldin rides the wave of democratized fintech and financial wellness, addressing the shift from wealth accumulation to decumulation amid retiring baby boomers and younger users seeking early financial independence.[3][5] Timing aligns with rising demand for affordable alternatives to high-fee advisors, fueled by AI advancements enabling scalable personalization and post-pandemic emphasis on holistic life planning (health, family, purpose, finances).[2][3][5] Market forces like employer wellness programs and advisor tech needs favor its B2C/B2B model, influencing the ecosystem by empowering 100M+ users with tools that bridge planning to action, reducing reliance on opaque services.[2][3][4]
Boldin is poised to dominate accessible financial planning by layering AI for predictive insights, expanding action-oriented features (e.g., automated investing, intergenerational tools), and scaling partnerships amid trends like longevity economy and embedded finance.[2][3] Regulatory pushes for transparency and economic uncertainty will amplify its user-first approach, potentially evolving it into a full-stack wellness hub that redefines "retirement" as lifelong boldness. This builds on its origin—turning a mom's spreadsheet into tools for millions—positioning Boldin as a catalyst for widespread financial resilience.[1][2][3]
NewRetirement has raised $20.0M in total across 1 funding round.
NewRetirement's investors include Stuart Doane, Motley Fool Ventures, Nationwide Ventures, Northwestern Mutual Future Ventures, Plug and Play Ventures.
