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§ Private Profile · Atlanta, GA, USA
MyAvana is a technology company.
MyAvana develops an artificial intelligence-powered platform delivering personalized hair care recommendations. Its proprietary MYAVANA HairAI™ offers instant hair analysis, complemented by MYAVANA HairSI™ for scientific hair strand testing, eliminating guesswork in product selection. This technology, integrated into their C.A.R.E. Operating System, provides data-driven guidance for individual users.
Co-founded in 2012 by Candace Mitchell Harris, a Georgia Tech alumna, MyAvana emerged from a recognition of unique textured hair care challenges. Mitchell Harris, leveraging expertise in cosmetology and computer science, aimed to transform the beauty industry by applying scientific, personalized data to achieve hair wellness.
MyAvana serves consumers seeking tailored, effective hair care solutions, especially for textured hair. The platform also extends its data intelligence to beauty businesses, including salons, retailers, and brands, enabling customized consultations and product insights. Its vision is to deliver personalized hair care guidance to every female consumer globally.
MyAvana has raised $6.0M across 1 funding round.
MyAvana has raised $6.0M in total across 1 funding round.
MyAvana has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in August 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2024 | $6M Seed | — | Blackhorn Ventures, Clocktower Technology Ventures, Deciens Capital, Govtech Fund, H/L Ventures, Jetstream, Stellar Capital, Third Sphere, Zero Infinity Partners | Announced |
MyAvana is a Black women-owned beauty technology company that delivers AI-powered, personalized hair care recommendations for textured hair, primarily serving women of color facing trial-and-error challenges in product selection.[1][2][3] Its core products include HairAI™ for instant photo-based analysis and Hair Strand Analysis Kits for detailed assessments, generating custom regimens, product suggestions, ingredients, and stylist matches via a patent-pending platform under parent company Techturized Inc.[1][2][4] MyAvana targets consumers, salons (via MyAvana Pro+), retailers (HairRI), and brands (HairCI) in the multi-billion-dollar textured haircare market, with growth fueled by investments like Ulta Beauty’s $5.9 million and partnerships with Procter & Gamble, Unilever, and Nordstrom.[1][4]
Founded in June 2012 as Techturized Inc. by four Black female scientists and engineers from Georgia Tech—Jess Watson (2012-2013), Chanel Martin (2012-2016), Joy Buolamwini (2012), and Candace Mitchell (2012-present)—MyAvana emerged from CEO Candace Mitchell's frustration with textured hair care during her computer science studies.[1][2][5] The idea sparked in a database structures class, where Mitchell prototyped an algorithm to match hair types to products, evolving into the first consumer brand MyAvana as a scientific recommendation system.[1][3] Early traction came via Georgia Tech's Flashpoint accelerator, mentorship, and funding, leading to a mobile app with over 22,000 users, a physical store in Atlanta's Castleberry Hill, and a team analyzing samples in Tech's cleanroom for porosity, elasticity, and texture.[5]
MyAvana rides the AI-personalization wave in beauty tech, targeting textured hair—an underserved segment in a market long reliant on trial-and-error, now disrupted by data science amid rising demand for inclusive, tech-enabled care.[3] Timing aligns with global beauty-tech growth, investor interest (e.g., Ulta's fund), and partnerships with giants like P&G, positioning it against competitors like Function of Beauty and Prose via superior textured hair focus.[4] It influences the ecosystem by digitalizing the hair industry through B-B tools, fostering innovation for billions with textured hair, and proving Black women-led tech can shatter stereotypes in male-dominated spaces.[1][3][5]
MyAvana is primed for global scale with its validated AI platform, recent VC (Unattributed VC - II), and expansion into pro/retail products, potentially capturing more of the textured haircare boom as AI adoption surges.[2][4] Trends like hyper-personalization, clean beauty data, and social commerce will propel it, evolving influence from niche disruptor to industry standard-setter—especially as it leverages patents and partnerships for broader textured hair inclusivity.[1][3] This positions MyAvana to lead the science-meets-beauty revolution sparked by its Georgia Tech roots.
MyAvana has raised $6.0M in total across 1 funding round.
MyAvana's investors include Blackhorn Ventures, Clocktower Technology Ventures, Deciens Capital, Govtech Fund, H/L Ventures, Jetstream, Stellar Capital, Third Sphere, Zero Infinity Partners.