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My FLiiP delivers comprehensive management software for gyms, training centers, and fitness studios. The platform centralizes lead management, member engagement, scheduling, billing, and reporting. It reduces administrative overhead and drives growth by automating customer interactions and payments, enhancing operational efficiency and member experience for fitness businesses.
David Bourbonnière founded My FLiiP in 2015, born from his personal experience managing his gym, Club Athlétique SENS. Confronted by operational complexities, Bourbonnière developed an internal system. Recognizing its broader utility, he scaled this into a dedicated platform, equipping gym owners with integrated tools for streamlined management and expansion.
My FLiiP serves diverse fitness businesses, from individual studios to multi-location franchises. It empowers members with self-service booking and membership controls, providing owners actionable data for optimization. My FLiiP envisions enabling entrepreneurs to seamlessly manage and grow their ventures, cultivating strong communities and maximizing revenue through automation.
My FLiiP has raised $4.5M across 2 funding rounds.
My FLiiP has raised $4.5M in total across 2 funding rounds.
My FLiiP has raised $4.5M across 2 funding rounds. Most recently, it raised $1.5M FLiiP - Debt in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 15, 2025 | $1.5M Debt Financing | Eric Laflamme | — | Announced |
| Feb 1, 2025 | $3M Seed | Cultivation Capital | Boreal Ventures, N49p Ventures | Announced |
FLiiP is an all-in-one management software platform designed for gyms, training centers, studios, and fitness franchises, helping owners streamline operations, automate admin tasks, and drive revenue growth.[1][2] It serves fitness businesses of all sizes—from single locations to multi-site franchises—primarily in the US, Canada, Europe, and other international markets, solving pain points like member communication, lead capture, scheduling, billing, marketing, and performance tracking.[1][3] Key growth metrics include a 20% increase in franchise value across 200+ locations, 38% rise in new memberships in six months, $30K profit from referrals in 60 days, and 2X revenue from campaigns.[1]
The platform centralizes tools such as 2-way messaging (SMS, email, chat), AI-powered lead capture, SEO-optimized websites, ad tracking (Google Ads, Facebook), automated workflows, and integrations with payment gateways and CRMs, enabling owners to focus on member delight and scaling.[1][3]
FLiiP was founded by a team of gym owners and fitness enthusiasts, led by CEO David, who drew from personal experience running fitness businesses to build software that addresses real operational challenges.[2] The idea emerged from their own struggles—knowing "how hard it can be to run a fitness business" while aiming to create fulfilling experiences for members and staff—leading to tools that simplify daily headaches and support growth from one location to thousands.[1][2]
Early traction stems from its founder-led approach, with the company emphasizing values like impact, discipline, ownership, gratitude, humanity, and growth; they've built a culture of inclusivity and fun while expanding hiring, particularly in engineering (using tech like Looker and AWS).[2][5] User reviews highlight smooth onboarding and a "family" feel, positioning FLiiP as a partner for ambitious owners turning passion into profit.[2][4]
FLiiP stands out in the crowded gym management software market through these key strengths:
FLiiP rides the wave of fitness tech digitization, accelerated by post-pandemic shifts to hybrid gym models, where owners demand integrated SaaS to handle remote member engagement, e-commerce, and data analytics amid rising competition from apps like Peloton or ClassPass.[1][3] Timing is ideal as boutique studios and franchises scale (e.g., 200+ locations), fueled by market forces like consumer focus on personalized wellness, AI automation, and ROI tracking in a $100B+ global fitness industry.[1]
It influences the ecosystem by empowering small-to-mid operators—often underserved by enterprise tools—with affordable, founder-built software that boosts retention and revenue, fostering a network of thriving gyms that prioritize member loyalty over admin drudgery.[2][4]
FLiiP is poised for accelerated expansion by deepening AI features (e.g., advanced waitlists, predictive analytics) and engineering hires, capitalizing on trends like personalized fitness via wearables integration and global franchise booms.[1][5] As remote/hybrid models evolve and economic pressures demand efficiency, its focus on proven growth metrics and customer-centric iteration positions it to capture more market share, potentially doubling revenue through international push and partnerships.
This gym-owner-led disruptor exemplifies how niche SaaS turns operational chaos into scalable success, much like its promise to help owners "unlock the life of their dreams."[2]
My FLiiP has raised $4.5M in total across 2 funding rounds.
My FLiiP's investors include Eric Laflamme, Cultivation Capital, Boreal Ventures, N49P Ventures.
