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§ Private Profile · London, United Kingdom
Munch is a technology company.
Munch provides an artificial intelligence platform that transforms long-form video content into optimized short-form clips for social media. Its proprietary AI analyzes video for keywords, audio, and visuals, employing a coherence engine to create standalone, contextually sound segments. The platform integrates trend research, ensuring repurposed content aligns with audience interests for impact.
Oren Kandel and Peter Naftaliev co-founded Munch in 2021. They recognized the challenge businesses and creators faced producing short-form video from existing long-form assets. Their insight was to automate efficient extraction of compelling segments from pre-produced material, enhancing accessibility and reach of established video.
The platform serves content creators and businesses amplifying their presence across channels like TikTok, Instagram Reels, and YouTube Shorts. Munch’s vision empowers users by simplifying original content distribution, enabling effortless consumption and deeper engagement. The company continuously refines its AI to adapt to evolving digital content patterns.
Munch has raised $8.0M across 2 funding rounds.
Munch has raised $8.0M in total across 2 funding rounds.
Munch has raised $8.0M in total across 2 funding rounds.
Munch's investors include Gautam Gupta, 9Yards Capital, Kevin Hartz, OMERS Ventures, Allison Barr Allen, Mandeep Singh, Gonzalo Martinez de Azagra, Liquid 2 Ventures, Remagine Ventures, Credo Ventures, Notion Capital, Anthemis Group.
Munch has raised $8.0M across 2 funding rounds. Most recently, it raised $7.0M Seed in November 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2023 | $7M Seed | Gautam Gupta | 9Yards Capital, Kevin Hartz, OMERS Ventures, Allison Barr Allen, Mandeep Singh, Gonzalo Martinez DE Azagra, Liquid 2 Ventures, Remagine Ventures | Announced |
| Oct 1, 2022 | $1M Seed | Credo Ventures, Notion Capital | Anthemis Group, Mosaic Ventures, SCOR Ventures, #secretfund, Jaroslav Beck, Matěj Turek, Richard Laxer, Thijn Lamers | Announced |
Munch is an AI-powered platform that repurposes long-form video content into short, engaging clips optimized for social media platforms like TikTok, Instagram, YouTube Shorts, and LinkedIn.[1][4] It serves content creators, social media managers, media agencies, digital marketers, and businesses such as Anaconda and Imagen AI by automating editing, providing posting insights based on trends, and generating platform-specific captions in over 10 languages.[1][3][4] The tool solves the challenge of efficiently turning lengthy videos into viral-ready snippets, saving time on manual editing and boosting engagement through AI-driven analysis using GPT, OCR, and NLP.[1][4] Founded in 2021 in Tel Aviv, Israel, Munch has raised $9.2M from investors including Liquid 2 Ventures and Remagine Ventures, with competitors like OpusClip, and shows growth in the social media management space with estimated revenue of $25-50M.[1][3]
Munch was founded in 2021 in Tel Aviv, Israel, amid the rise of short-form video dominance on social platforms.[1] While specific founders' names are not detailed in available sources, the company emerged to address the gap in automating content repurposing for creators overwhelmed by multi-platform demands.[1][4] Early traction came from its focus on AI automation for clip extraction, auto-editing, and trend-based optimization, positioning it as a go-to for social media efficiency; by 2025, it earned recognition as a top AI video generator and expanded to handle multilingual content.[1][4]
Munch rides the explosive growth of short-form video and AI content tools, fueled by platforms like TikTok and Reels, where 2025 trends emphasize algorithmic personalization and cross-platform virality.[1] Its timing aligns with creator economy maturation, where businesses face content volume overload amid declining organic reach, making AI repurposing essential for visibility.[1][3][4] Market forces like advancing multimodal AI (e.g., video-language models) and social commerce favor Munch, enabling non-experts to compete with pro teams.[1][4] It influences the ecosystem by democratizing high-engagement content, boosting startup marketing efficiency, and competing in a niche projected for rapid expansion.[1]
Munch is poised to dominate AI video repurposing as short-form evolves into interactive, shoppable formats and AI agents handle full content pipelines.[1][4] Expect expansions in real-time generation, deeper e-commerce integrations, and AR/VR clip adaptations amid 2026-2027 trends like personalized feeds and global localization.[1] Its influence could grow by powering agency workflows and enterprise social strategies, solidifying Tel Aviv's AI-media hub status—transforming one long video into a multichannel growth engine, just as it started.