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§ Private Profile · London, United Kingdom
Much Better Adventures is a technology company.
Much Better Adventures is an online platform providing curated, expert-led outdoor adventure trips globally. It offers multi-day expeditions across diverse natural landscapes, managing all participant logistics. This service connects individuals with local guides, simplifying access to authentic journeys into wild environments.
The company's founding stemmed from recognizing the transformative power of adventure and an unmet demand for streamlined, impactful outdoor explorations. Its creators identified active individuals desiring organized nature encounters without planning complexities, leading to their accessible high-quality adventure travel platform.
Much Better Adventures serves a global community of active individuals seeking guided, often solo-friendly, trips into natural settings. Its vision centers on protecting wild places, aiming to lead in positive impact travel. Each booked adventure contributes to conserving the planet’s natural heritage.
Much Better Adventures has raised $9.1M across 3 funding rounds.
Much Better Adventures has raised $9.1M in total across 3 funding rounds.
Much Better Adventures has raised $9.1M across 3 funding rounds. Most recently, it raised $6.7M Other Equity in December 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 6, 2024 | $6.7M Venture Round | Gresham House Ventures | — | Announced |
| Jan 26, 2018 | $1.8M Venture Round | Crowdcube | — | Announced |
| Feb 1, 2016 | $560K Seed | Seedcamp | 9Yards Capital, Mercuri, Passion Capital | Announced |
Much Better Adventures has raised $9.1M in total across 3 funding rounds.
Much Better Adventures's investors include Gresham House Ventures, Crowdcube, Seedcamp, 9Yards Capital, Mercuri, Passion Capital.
Much Better Adventures is a multi-award-winning travel platform that curates over 200 solo-friendly, expert-led outdoor adventures across 50+ countries, including hiking, kayaking, rock climbing, wildlife watching, and winter sports tailored to various skill levels.[1][2][3] It serves adventure seekers and solo travelers by connecting them directly with local hosts, solving the problem of accessing authentic, sustainable experiences while channeling 70% of spending into local economies and 5% of revenues to conservation efforts like rewilding and reforestation via partnerships such as World Land Trust.[1][5][6] The company demonstrates strong growth momentum with $6.9 million in revenue, private equity funding, and recognition from outlets like the Financial Times as "the future of travel," alongside industry awards for best experiences, travel agent, and customer content.[2][4]
As a Certified B Corporation since 2022, it operates with an impact business model prioritizing environmental protection, community support, and climate action, including co-founding the Tourism Declares movement that influenced the Glasgow Declaration at COP26 for halving tourism emissions by 2030.[1]
Much Better Adventures was founded in 2012 by Alex Narracott, Sam Bruce, and Guy Bowden in London, United Kingdom, with the explicit goal of creating a global travel company that protects the world's wild places amid climate and biodiversity crises.[1][3] The trio envisioned adventure travel as a force for conservation, emerging from a desire to build sustainable livelihoods in remote areas and fund habitat protection directly.[1][5] Early traction came through curating trips with expert local hosts, emphasizing community and unique experiences, which evolved into a platform model cutting out middlemen for better value and impact; pivotal moments include co-founding Tourism Declares in 2020 and achieving B Corp certification in 2022.[1][4]
Much Better Adventures rides the wave of regenerative tourism and sustainable travel tech, leveraging a platform model to disrupt traditional intermediaries in a $1 trillion+ industry facing scrutiny for its 8% share of global emissions.[1][5] Timing aligns with post-pandemic demand for authentic, low-impact experiences and corporate pressure for net-zero supply chains, amplified by COP26 outcomes it helped shape.[1] Market forces like rising eco-conscious millennials, biodiversity loss, and UNEP-highlighted inefficiencies in mass tourism favor its high-impact approach, which funnels tens of millions to local operators and conservation.[4][5] It influences the ecosystem by modeling profit-with-purpose travel, inspiring peers like Wilderness Ireland and The Adventure People while amplifying NGO campaigns for policy change.[3]
With private equity backing and accelerating revenue, Much Better Adventures is poised to scale globally, potentially expanding its host network and fund to influence tourism's net-zero transition amid tightening regulations like EU carbon border taxes.[2][3] Trends such as AI-personalized itineraries, Web3 loyalty for conservation donations, and adventure travel's 15%+ CAGR will propel growth, evolving its role from curator to ecosystem leader driving billions into wild places protection.[4][5] As it grows, expect deeper tech integrations for seamless bookings and impact tracking, reinforcing its mission to make adventure the engine of planetary restoration—proving positive impact scales with ambition.