Movemint

# Movemint: The Modern Athletic Event Platform

High-Level Overview

Movemint is a modern event management platform transforming how athletic events are organized, discovered, and experienced.[1] Founded in early 2024, the company serves athletic event organizers, timers, and athletes by providing an integrated hub that handles registrations, e-commerce, volunteer management, timing, sponsorship coordination, and social integration—replacing fragmented legacy software that only addressed registration and results.[1]

The company has achieved remarkable growth, tripling its business every quarter since launch and now operating globally across hundreds of events while processing millions of dollars in registrations and merchandise.[1] Movemint's mission centers on making athletic event discovery, sign-up, and participation seamless and enjoyable for both organizers and athletes, recognizing that the event experience extends far beyond race day itself.

Origin Story

Movemint was founded in 2024 by Zack Isaacs and Taylor Peliska, two entrepreneurs deeply embedded in the endurance sports community.[3] Isaacs brings over 10 years of experience in athletic technology, having served as Strava's first API hire, where he built critical partnerships with Garmin, Wahoo, Peloton, and Zwift, and later led engineering for Strava's paid routes feature and messaging product.[4] Peliska is a designer who, alongside Isaacs, has participated in over 100 running and cycling events, giving them authentic founder-market fit.[2]

The company's origin story is literal: Movemint was born on a bike ride, reflecting the co-founders' passion for the endurance sports community.[4] The idea emerged from recognizing a fundamental pain point—that registering for athletic events was often more challenging than participating in them. After launching in February 2024, Movemint quickly gained traction with marquee customers including the Golden Trail World Series Headlands 27k, Tracksmith Twilight 5000, and Boston Road Runners, validating strong market demand.[3] The company raised pre-seed funding from Underscore VC and Fitt Capital, and subsequently announced a new funding round with the addition of Strava co-founder Michael Horvath to its board of directors.[1]

Core Differentiators

• Comprehensive event hub: Unlike legacy platforms handling only registration and results, Movemint serves as a central platform for the entire event lifecycle, integrating registrations, e-commerce, volunteer management, timing, sponsorship tools, and social features.[1]

• AI-powered features: The platform includes AI-powered race photography that automatically tags participants by bib number, reducing manual work for organizers.[1]

• Deep Strava integration: Seamless integration with Strava enables advanced course mapping, athlete tracking, and social sharing that extends event awareness within athletes' networks and tracks training progress leading up to race day.[1][2]

• Modern user experience: Beautifully designed, customizable event pages and frictionless checkout flows drive higher registration rates and donations compared to legacy competitors.[3]

• Flexible payment options: Buy Now Pay Later payment options for high-priced events reduce barriers to entry for athletes.[1]

• Founder credibility: The team includes former Strava engineering leaders and designers with deep domain expertise, plus advisory support from Strava co-founder Michael Horvath and other industry veterans.[4]

Role in the Broader Tech Landscape

Movemint operates at the intersection of several powerful trends: the explosive growth of endurance sports participation, the digitization of event management, and the integration of social networks into athletic experiences. The timing is particularly favorable as athletes increasingly expect seamless digital experiences comparable to consumer tech platforms, while event organizers struggle with outdated, fragmented software stacks.

The company is riding the wave of community-driven fitness, where platforms like Strava have demonstrated that athletes value social connection and shared accomplishment. By positioning itself as the central hub for event experiences—rather than just a registration tool—Movemint captures value across the entire event ecosystem: organizers benefit from comprehensive management tools, athletes enjoy integrated social and training features, and sponsors gain better visibility and engagement data.

Movemint's influence extends beyond its direct customers; by building the most powerful API in the endurance sports industry and shipping segment-based virtual event products, the company is raising the bar for what event technology can deliver, pressuring legacy competitors to modernize.[2]

Quick Take & Future Outlook

Movemint is executing at an exceptional pace, with hypergrowth metrics and a product roadmap focused on four strategic pillars: best-in-class event management tools, data-driven recommendations for organizers, comprehensive athlete experience support, and social discovery features.[1] The addition of Strava co-founder Michael Horvath to the board signals confidence from a proven operator in the athletic tech space and likely opens doors to strategic partnerships and market insights.

The company's future hinges on maintaining product velocity while scaling operations globally. Key questions include whether Movemint can defend against larger competitors entering the space, how deeply it can integrate with the broader fitness ecosystem beyond Strava, and whether its data-driven recommendations engine can become a meaningful competitive moat. If Movemint successfully executes on its roadmap, it could become the operating system for endurance sports events—a position that would justify its ambitious growth trajectory and the confidence of its backers.