Moova

# Moova: High-Level Overview

Moova is a digital logistics platform that uses artificial intelligence to optimize urban delivery operations and route planning.[3] Founded in 2018 and headquartered in Buenos Aires, Argentina, the company serves over 1,000 clients across 8 countries by capturing idle logistic capacity and transforming it into efficient, cost-competitive delivery solutions.[3] The platform addresses a critical pain point in last-mile logistics—the inefficiency and high costs of urban delivery—by connecting businesses with a network of individual drivers and logistics companies while providing real-time tracking, route optimization, and fleet management tools.

Moova operates as both a B2B SaaS logistics platform and a delivery network operator. For businesses, it offers an end-to-end routing and fleet management solution with AI-powered optimization that reduces delivery times and operational costs.[1] For logistics operators and individual drivers ("Moovers"), it provides access to delivery opportunities and technology infrastructure to scale their operations.[4] The company has demonstrated meaningful traction, operating in seven countries across Latin America (Argentina, Bolivia, Chile, Colombia, Guatemala, Mexico, Peru, and Uruguay) with approximately 120 employees and growing client adoption.[3]

# Origin Story

Moova was founded in October 2018 by Tony Migliore (Founder & CEO) and Marcos Detry (Co-Founder & CTO).[3] Migliore brings logistics expertise from his background in American Logistics and his involvement with netEnvios.com, while Detry contributed technical leadership from his experience at ec-europe and Deremate.com.[3] The founding team recognized an opportunity in Latin America's fragmented logistics sector, where inefficient last-mile delivery and underutilized logistics capacity created friction for e-commerce businesses and independent operators alike.

The company emerged during a period of rapid e-commerce growth in Latin America, positioning itself to solve the operational challenges that traditional courier services struggled to address at scale. By combining proprietary AI technology with a flexible network model, Moova captured early traction among e-commerce merchants and logistics operators seeking cost-effective alternatives to established players.

# Core Differentiators

• Proprietary AI-Powered Optimization: Moova's distinctive advantage lies in its artificial intelligence technology that optimizes routing and delivery processes in real time, enabling cost savings and operational efficiency that competitors struggle to match.[3][4]

• Dual-Sided Network Model: Unlike traditional courier services, Moova operates a flexible network connecting businesses with individual drivers and logistics companies, reducing fixed costs and enabling rapid scaling without heavy capital investment in owned fleet infrastructure.[3][4]

• Integrated SaaS Platform: The company offers a comprehensive logistics management solution with real-time tracking, fleet monitoring, e-commerce platform integrations, and automated dispatch—consolidating multiple tools into a single interface.[1][4]

• Regional Market Focus: Deep operational presence across seven Latin American countries provides localized expertise and network density that gives Moova competitive advantage in markets where logistics infrastructure remains fragmented and underserved.[3]

• Sustainability Positioning: Moova frames its value proposition around sustainable urban logistics by optimizing routes to reduce empty miles and emissions, aligning with growing corporate sustainability commitments.[3]

# Role in the Broader Tech Landscape

Moova operates at the intersection of two powerful trends reshaping logistics: digital transformation of supply chains and the gig economy model for logistics. The company rides the wave of e-commerce acceleration in Latin America, where traditional logistics infrastructure has struggled to keep pace with demand growth, creating an opening for technology-driven alternatives.

The timing is particularly favorable. Latin American e-commerce continues expanding rapidly, and businesses increasingly demand real-time visibility and cost control over last-mile delivery—the most expensive segment of the supply chain. Simultaneously, regulatory and environmental pressures are pushing companies toward more efficient, lower-emission delivery models. Moova's AI-powered optimization directly addresses these pressures while its network model offers flexibility that capital-intensive traditional couriers cannot match.

Within the broader logistics tech ecosystem, Moova represents a category of "last-mile optimization platforms" that are reshaping how goods move in urban environments. The company influences the ecosystem by demonstrating that technology and network effects can compete effectively against entrenched logistics incumbents, particularly in emerging markets where legacy infrastructure is less dominant.

# Quick Take & Future Outlook

Moova is well-positioned to become a dominant last-mile logistics platform in Latin America, provided it can maintain unit economics while scaling across its target markets. The company's growth trajectory—from founding in 2018 to operating across eight countries with over 1,000 clients—suggests strong product-market fit and execution capability.

The path forward likely involves deepening penetration in existing markets, expanding into adjacent Latin American countries, and potentially enhancing its platform with additional services (returns management, cross-border logistics, etc.). As e-commerce maturity increases and sustainability regulations tighten across the region, Moova's technology-first approach and network efficiency will become increasingly valuable. The company's influence will likely extend beyond its direct operations, setting benchmarks for how logistics optimization should work in emerging markets and potentially attracting acquisition interest from larger logistics or e-commerce players seeking regional expertise and technology capabilities.