Loading organizations...
Mobees operates as a digital out-of-home (DOOH) advertising platform, specializing in programmatic mobile media. The company equips ride-hailing vehicles with smart digital screens, transforming them into dynamic advertising channels. This approach allows for geolocalized and scalable campaigns, delivering advertisements to target audiences in motion. Its technical architecture enables efficient deployment and management of these mobile ad units, providing a flexible solution for external media.
The company was co-founded by Fábio Barcellos, who serves as CEO, and Flávia Coelho, the CMO. Established in 2019, Mobees emerged from the insight that the vast network of ride-hailing vehicles represented an untapped opportunity for highly targeted, dynamic outdoor advertising. The founders recognized the potential to integrate advanced technology with everyday urban transit, creating a new avenue for brand visibility.
Mobees targets advertisers seeking innovative ways to reach consumers outside their homes, particularly within urban environments. By offering a pioneering programmatic mobile DOOH solution, the company aims to redefine how brands engage with audiences in the public sphere. Its long-term vision is to establish itself as a leading force in mobile advertising, leveraging technology to make out-of-home media more intelligent and accessible.
Mobees has raised $2.0M across 2 funding rounds.
Mobees has raised $2.0M in total across 2 funding rounds.
Mobees has raised $2.0M across 2 funding rounds. Most recently, it raised $1.0M Seed in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $1M Seed | — | 8VC, Dragoneer Investment Group, Lupa Capital, Monashees, Norte Ventures, Rainfall Ventures, WE Ventures | Announced |
| Jul 1, 2020 | $980K Seed | — | Anorak Ventures, MAC Venture Capital, Norte Ventures, Plug & Play Ventures, WE Ventures, Yellow Ventures, Antonio Avellar, Daniel Orlean, Eduardo Baer, Eduardo Haber, Felipe Ramos Fioravante, Gabriel Pinto, Guilherme Bonifacio, Marcelo Sampaio, Mauricio Feldman, Shane Neman | Announced |
Mobees has raised $2.0M in total across 2 funding rounds.
Mobees's investors include 8VC, Dragoneer Investment Group, Lupa Capital, monashees, Norte Ventures, Rainfall Ventures, WE Ventures, Anorak Ventures, MaC Venture Capital, Plug & Play Ventures, Yellow Ventures, Antonio Avellar.
Mobees is a technology company specializing in telco-grade messaging and network infrastructure solutions for Mobile Network Operators (MNOs).[1] It builds cloud-native products like SMSC (Short Message Service Center), MMSC (Multimedia Message Service Center), IPSM-GW, MM1/MM4/MM7 gateways, provisioning gateways, and Business Messaging solutions for SMS, MMS, and RCS, alongside tools for subscriber enablement, automated testing, SIP call routing, and core network monitoring.[1] These address critical needs in messaging, voice/video calls, and service quality for MNOs, solving problems like scalability, incident prevention, and rapid time-to-market with over 25 deployed solutions in 7 years.[1] The company emphasizes custom, high-performance infrastructure, positioning it as "The Protocol Company" for telecom operators.[1]
Note: Search results reveal multiple "Mobee(s)" entities (e.g., image management [2], crowd-sourced data [3], charging solutions [4]), but "Mobees" matches the telco-focused firm at mobees.io most directly based on the plural branding and detailed product portfolio.[1]
Mobees has operated for at least the past 7 years as of recent data, delivering over 25 telco-grade solutions with a proven track record in performance and deployment speed.[1] Specific founding details, founders, or early traction moments are not detailed in available sources, but the company's evolution centers on expanding from core messaging (SMS/MMS/RCS) to broader MNO needs like entitlement servers, automated testing, voice/video processing, and core network observability.[1] This positions Mobees as an experienced provider of custom solutions in a telco-grade regime, likely emerging amid the shift to cloud-native telecom infrastructure.[1]
Mobees rides the trend toward cloud-native telco infrastructure and the evolution from legacy SMS/MMS to RCS and 5G-enabled services, where MNOs demand scalable, observable systems for messaging, calls, and data amid rising A2P traffic and real-time media demands.[1] Timing aligns with global 5G rollouts and RCS adoption, as operators seek to modernize without downtime—market forces like exploding business messaging volumes and regulatory pushes for quality monitoring favor specialized providers like Mobees.[1] It influences the ecosystem by enabling innovative telecom services, reducing incident risks, and accelerating MNO innovation in a fragmented protocol landscape.[1]
Mobees is poised to expand in 5G/6G messaging and AI-driven network automation, capitalizing on RCS growth and edge computing for low-latency services.[1] Trends like unified communications and zero-touch provisioning will shape its path, potentially amplifying influence through partnerships with global MNOs. As "The Protocol Company," expect deeper integration into MNO cores, evolving from infrastructure builder to full-stack telco enabler—tying back to its mission of fulfilling diverse business needs with expertise.[1]
