Loading organizations...
§ Private Profile · New York City
mmERCH is a technology company.
mmERCH develops a tech-enabled fashion platform integrating NFC chips, generative design, and blockchain technology. This system transforms physical merchandise, particularly luxury apparel, into dynamic digital experiences. Blending tangible goods with digital assets, mmERCH crafts Neo-Couture, offering a new paradigm for fashion interaction and authentication.
Colby Mugrabi founded mmERCH in 2022, driven by the insight to establish a novel industry model combining Web3 technologies with traditional fashion. This approach aims to reshape consumer engagement with merchandise by creating a direct link between physical items and their digital counterparts, fostering unique ownership and experience.
mmERCH targets customers within the fashion and broader fandom communities, providing a future-proof model for merchandise interaction. Its vision is to facilitate frictionless commerce for custom products, creating a symbiotic relationship between tangible items and their digital components, thus advancing Web3 fashion experiences.
mmERCH has raised $6.0M across 1 funding round.
mmERCH has raised $6.0M in total across 1 funding round.
mmERCH has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $6M Seed | Murtaza Akbar | Klossy, Main Sequence Ventures, Charles Cascarilla, Daniel Maegaard, Karlie Kloss, Mike Jacobellis, Tory Burch, 6529 Holdings, Christie's Ventures, Flamingo DAO | Announced |
mmERCH has raised $6.0M in total across 1 funding round.
mmERCH's investors include Murtaza Akbar, Klossy, Main Sequence Ventures, Charles Cascarilla, Daniel Maegaard, Karlie Kloss, Mike Jacobellis, Tory Burch, 6529 Holdings, Christie's Ventures, Flamingo DAO.
mmERCH is a technology-driven fashion company that creates blockchain-enabled, generative design-based "Neo-Couture" collections, offering unique, one-of-a-kind clothing items that merge physical apparel with digital assets on the blockchain. It serves a community at the intersection of art, fashion, and technology by providing exclusive, algorithmically generated apparel that verifies authenticity and scarcity through blockchain, fostering self-expression and connection within a digitally native culture[1][2].
Founded in 2022 by Colby Mugrabi, mmERCH emerged from the idea of leveraging cutting-edge technologies like AI, generative design, and blockchain to redefine fashion’s what, why, and how. Early traction includes successful seed funding of $6.4 million led by Liberty City Ventures and partnerships with notable entities such as Christie’s Ventures, which helped launch exclusive collections like the mmERCH Seedphrase Collection, featuring algorithmically generated hoodies linked to NFTs and physical garments[1][2].
mmERCH rides the convergence trend of Web3 technologies, AI, and fashion, capitalizing on growing consumer interest in digital ownership (NFTs) and personalized, scarce luxury goods. The timing is favorable due to increasing mainstream adoption of blockchain and generative AI in creative industries, alongside a cultural shift toward digital identity and self-expression. mmERCH influences the ecosystem by pioneering new models of fashion that integrate technology deeply, potentially reshaping how brands engage consumers and authenticate products[1][2].
Looking ahead, mmERCH plans to expand its engineering team and technology platform to scale its collections and deepen its integration of AI and blockchain. Trends such as generative AI, NFT utility, and digital-physical hybrid goods will likely shape its trajectory. As the fashion industry increasingly embraces tech-enabled innovation, mmERCH’s influence may grow as a leader in defining the future of luxury apparel and digital culture, continuing to blur the lines between physical and virtual fashion experiences[1].
This positions mmERCH as a pioneering force at the nexus of technology and fashion, redefining cultural expression through uniquely authenticated, digitally linked apparel.