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§ Private Profile · Paris, France
Mirakl is a technology company.
Mirakl has raised $1.4B across 7 funding rounds.
Key people at Mirakl.
Mirakl has raised $1.4B in total across 7 funding rounds.
Mirakl provides an AI-powered enterprise marketplace SaaS platform, enabling businesses to launch and manage their own online marketplaces. This solution helps retailers, manufacturers, and distributors expand product assortments and generate revenue by integrating third-party sellers and dropship programs, facilitating scalable digital commerce. The platform’s core capabilities streamline the complexities of operating a multi-seller ecosystem.
Founded in 2012 by Philippe Corrot and Adrien Nussenbaum, Mirakl stemmed from recognizing the market need for sophisticated, manageable online marketplaces. Their extensive prior e-commerce experience, including successfully selling another marketplace, deeply informed their understanding of the platform business model's operational complexities and strategic advantages. This background shaped their vision for democratizing access to platform technology.
Mirakl's platform serves diverse clients, from prominent retailers to B2B companies and brands. The company envisions empowering every business to adopt the platform economy, fostering innovation and growth through expansive digital ecosystems. It aims to transform e-commerce, enabling clients to adapt swiftly to evolving customer demands and market trends.
Key people at Mirakl.
Mirakl is a leading SaaS provider of eCommerce software solutions, specializing in marketplace platforms that enable retail and B2B enterprises to launch, manage, and scale online marketplaces.[1][3][4] It serves major brands like Nordstrom, Kroger, Macy’s, and Carrefour, solving the challenge of expanding product assortments, combating Amazon dominance, and driving growth through features like catalog management, order processing, payments, personalization, and retail media.[2][4][6] With strong growth momentum—including $135M in annual recurring revenue, $6B transacted in 2022, over $8.6B in business volume by 2023, and 99.997% uptime—Mirakl powers 450+ global customers, handling massive scale like 1.8B API calls during Black Friday 2022.[2][4][5][6]
Mirakl was founded in 2012 (sources vary slightly, noting 2011-2012) in Paris, France, by Philippe Corrot and Adrien Nussenbaum, serial entrepreneurs with deep eCommerce roots.[3][4][6][7] Their idea emerged from earlier success with SplitGames (2005-2008), a video game marketplace they built and sold to Fnac to help it compete with Amazon, highlighting the power of platform models to meet consumer demands for "anything, anytime, anywhere."[4] Early traction came from pioneering SaaS marketplaces for B2B and B2C, with pivotal moments like launching Mirakl Connect in 2019 for seller ecosystems, acquiring Octobat and Target2Sell in 2022 for payouts and personalization, Adspert in 2024 for AI ad optimization, and Mirakl Nexus in 2025 for agentic commerce.[4][6][9]
Mirakl stands out in the crowded eCommerce space through enterprise-grade technology and ecosystem focus:
Mirakl rides the platform economy wave, enabling retailers and B2B firms to digitize assortments and build Amazon alternatives amid eCommerce's shift to marketplaces, which now drive significant GMV growth.[1][2][4] Timing is ideal post-pandemic, with market forces like consumer demands for vast selection, supply chain digitization, and AI personalization favoring scalable SaaS over custom builds.[3][6] It influences the ecosystem by powering 300+ businesses' transformations—e.g., United Natural Foods' wholesale marketplace, L'Oréal’s SalonCentric—and fostering seller networks that accelerate adoption, redefining retail as interconnected platforms.[3][4][6]
Mirakl is poised for continued dominance, expanding AI-driven features like agentic commerce (Mirakl Nexus) and retail media to capture more of the $135M+ ARR trajectory amid rising marketplace adoption.[2][6][9] Trends like agent-driven shopping, global B2B digitization, and ad tech integration will shape its path, potentially through further acquisitions and OpenAI-like AI partnerships.[9] Its influence may evolve from enabler to ecosystem orchestrator, empowering brands to own their platforms in a post-Amazon world—cementing its role as the transformative force in eCommerce it set out to be since 2012.[1][4]
Mirakl has raised $1.4B across 7 funding rounds. Most recently, it raised $109.9M Debt in August 2023.
Mirakl has raised $1.4B in total across 7 funding rounds.
Mirakl's investors include BNP Paribas, HSBC, J.P. Morgan, Natixis, Société Générale, Christian Lucas, 42CAP, 83North, Able Partners, Amadeus Capital Partners, Elaia Partners, Felix Capital.
