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§ Private Profile · San Francisco, CA, USA
Mila Cares is a technology company.
Mila Cares builds intelligent HEPA air purifiers for homes, integrating smart technology with robust filtration to enhance indoor air quality. Their products offer quiet operation and customizable filters, effectively addressing concerns like pet dander, VOCs, and airborne particles. The company prioritizes delivering high-performance air purification through thoughtful design and engineering.
Founded by Grant, Dave, and Charles, the company’s genesis stemmed from their personal experiences as fathers in Shanghai, witnessing severe urban air pollution impacts on their families. This profound insight catalyzed their venture, inspiring them to engineer a superior air purification solution. They launched their initial product on Kickstarter around 2019.
Mila Cares targets families and homeowners prioritizing indoor environmental health. Its vision is to democratize access to clean air by creating effective, intelligently designed, and accessible purifiers. The company emphasizes transparent customer relationships, continually advancing its product to ensure every family breathes clean, healthy air.
Mila Cares has raised $10.0M across 1 funding round.
Mila Cares has raised $10.0M in total across 1 funding round.
Mila Cares has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2022 | $10M Series A | Cercano Management | Global Founders Capital, I2I Ventures, Picus Capital | Announced |
Mila Cares is a consumer electronics company specializing in smart home air purification technology, founded in 2019 and headquartered in Mill Valley, California.[1][2][3] Its flagship product, the Mila smart air purifier, targets families and households by removing pollutants like smoke, dust, allergens, PM1, PM2.5, PM10, TVOC, and carbon monoxide using advanced HEPA filtration, eight sensors for real-time monitoring (including humidity, temperature, mold risk, and local outdoor AQI), and app-based controls that adapt to room sizes and needs.[1][4][5][6] The company serves everyday consumers concerned with indoor air quality, solving the problem of hidden air pollution—linked to 7 million premature deaths annually worldwide—through affordable, customizable filters, quiet operation, and intelligent alerts, while emphasizing compassionate design inspired by family health.[2][4][5] Launched via Kickstarter in late 2019 as the highest-funded air purifier campaign, Mila Cares has raised $10M total (latest Series A-II in 2022 at a $52M valuation, backed by Electrolux and Cercano Management), positioning it for scaled production amid rising demand for home health tech.[1][4]
Mila Cares was founded in 2019 by three fathers—Grant, Dave, and Charles—who experienced urban air pollution's harsh effects firsthand while living in Shanghai, dealing with chronic coughs, smog, and indoor confinement that impacted their families' physical and mental well-being.[2][5] Motivated to act, they created Mila (named after one founder's child as a constant reminder of their promise to families worldwide) as the "best air purifier on the market," prioritizing people-first design: smart sensors, customizable filters, app integration, quiet performance, sleek aesthetics, and affordability without misleading marketing.[2][4][5] The idea gained explosive early traction on Kickstarter in late 2019, becoming the highest-funded air purifier in crowdfunding history, with customer stories of buying for loved ones' health reinforcing their mission and inspiring initiatives like the Mila Cares Program, where team members send free units to nominated individuals in need.[2][4][5]
Mila Cares stands out in the crowded air purifier market through innovative hardware, user-centric software, and a compassionate brand ethos:
Mila Cares rides the surging wave of home health tech and smart home ecosystems, amplified by post-pandemic awareness of indoor air quality as the top environmental health threat—outpacing AIDS, diabetes, and accidents in mortality impact.[4] Timing is ideal amid climate-driven wildfires, urban smog, pollen spikes, and rising allergies, with market forces like Electrolux's first-ever venture bet signaling validation for intelligent air control systems.[1][4] It influences the ecosystem by pioneering "Home Health Operating Systems," blending hardware with AI-driven insights to normalize proactive air management, much like smart thermostats redefined climate control, while its crowdfunding success and awards democratize premium clean air tech for mass adoption.[2][4][6]
Mila Cares is primed to expand as the demand for intelligent, family-focused air solutions intensifies, leveraging its $10M funding to ramp production, refine app ecosystems, and potentially integrate with broader smart home platforms like multi-room health monitoring.[1][4] Trends like AI-enhanced environmental sensors, regulatory pushes on indoor pollution, and climate volatility will propel growth, evolving Mila from a standalone purifier to a cornerstone of "healthy homes" infrastructure—perhaps powering Electrolux partnerships or new product lines. Its founder-driven empathy and track record position it to capture market share in a segment where smarts meet affordability, ultimately making clean air as ubiquitous as Wi-Fi.
Mila Cares has raised $10.0M in total across 1 funding round.
Mila Cares's investors include Cercano Management, Global Founders Capital, i2i Ventures, Picus Capital.