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Mayday provides an AI-powered Digital Product Passport system, integrating products, data, and service networks via unique Tapme® tags. The platform offers verified product identity, service history, and procedural guidance. Functioning as an EU Digital Product Passport-ready and GS1-compatible solution, it enhances manufacturing precision and delivers context-aware usage information.
The company was founded on the insight that complex equipment needs to clearly communicate its status and history. Mayday’s system enables products to "speak"; a simple tag tap provides technicians instant access to essential data. This concept addresses critical information gaps and traceability for high-value assets, ensuring minimized downtime.
Mayday primarily serves manufacturers and field service technicians in HVAC and appliance maintenance. Its vision is to revolutionize the product experience by empowering technicians with AI-guided expertise, improving first-time fix rates and customer satisfaction. The company aims for a future where every product has a transparent digital identity, supporting efficient information exchange and a circular economy.
Mayday has raised $3.1M across 2 funding rounds.
Mayday has raised $3.1M in total across 2 funding rounds.
Mayday has raised $3.1M across 2 funding rounds. Most recently, it raised $3.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $3M Seed | — | 8VC, Baird Capital, Bennu, Capital Factory, Colle Capital, Jenny Fielding, Scott Hartley, FF Venture Capital, Ysplit, Gener8tor, Great North Ventures, N49p Ventures, Newfund, Romulus Capital, Shasta Ventures, Techstars, Transformation Capital, Zetta Venture Partners, Bradford Cross, Daniel Rosensweig, Mark Cuban | Announced |
| Mar 1, 2020 | $120K Seed | — | Techstars | Announced |
Mayday has raised $3.1M in total across 2 funding rounds.
Mayday's investors include 8VC, Baird Capital, Bennu, Capital Factory, Colle Capital, Jenny Fielding, Scott Hartley, ff Venture Capital, Fuse, gener8tor, Great North Ventures, N49P Ventures.
# Mayday: A Technology Company Overview
The search results reveal multiple companies operating under the "Mayday" brand, making it important to clarify which entity is being discussed. The most prominent technology company in these results is Mayday (founded 2020), a French AI-powered knowledge management platform that was acquired by USU GmbH in a strategic move to build the European leader in knowledge management.[2][3]
Mayday's core mission is to empower people and AI systems with the right knowledge, at the right place, and the right time.[3] The platform centralizes and distributes business knowledge through three integrated modules: an internal knowledge base, an augmented help center, and a training platform powered by cutting-edge AI.[6] The company serves enterprises seeking to improve customer service and IT operations, with its solution used by 1 in 5 customer service advisors in France and active in approximately 20 countries.[3] Mayday solves the critical problem of knowledge fragmentation in organizations—reducing time wasted by agents by 20% while improving productivity and customer satisfaction.[6]
Mayday was founded in 2020 by Damien Popote, Benjamin Karila, and Hugo Martinez.[2][3] The company emerged from a clear market insight: enterprises needed an intelligent, efficient way to gather, manage, and deliver company knowledge in an increasingly AI-driven world. Within just a few years of launch, Mayday achieved remarkable traction, becoming the leading knowledge management provider in France and earning trust from leading industry players across multiple sectors.[3]
The company's rapid growth and recognition as one of the most advanced knowledge management solutions worldwide attracted the attention of USU GmbH, a market leader in knowledge management across the DACH region (Germany, Austria, Switzerland). This acquisition represented a pivotal moment, positioning Mayday for global scaling while leveraging USU's established European infrastructure and expertise.[3]
Mayday operates at the intersection of two powerful trends: the enterprise AI revolution and the knowledge worker productivity crisis. As organizations increasingly deploy AI agents and automation, the underlying challenge becomes acute: these systems require high-quality, well-organized knowledge to function effectively. Mayday addresses this gap directly.
The timing is particularly significant. With enterprises struggling to manage sprawling, siloed knowledge repositories and customer service teams overwhelmed by information overload, an intelligent knowledge management platform offers immediate ROI. The company's acquisition by USU signals broader market validation—established software leaders recognize that AI-powered knowledge management is becoming essential infrastructure rather than a nice-to-have feature.
Mayday's influence extends beyond its direct customer base. By demonstrating that knowledge management can be modernized through AI and superior UX design, the company is reshaping expectations across the industry and pushing competitors to innovate faster.
Mayday represents a compelling case of European tech innovation meeting global ambition. The company identified a genuine pain point—knowledge fragmentation in customer service and IT operations—and built an elegant, AI-native solution that resonates across markets. Its acquisition by USU is not a retreat but an acceleration: the combined entity now has the resources, distribution network, and credibility to establish a European standard for knowledge management excellence.
Looking ahead, Mayday's trajectory will likely be shaped by three factors: the continued maturation of enterprise AI adoption (which increases demand for knowledge infrastructure), the consolidation of knowledge management as a critical business function, and the company's ability to expand beyond French and European markets into North America and Asia-Pacific. As organizations worldwide grapple with AI implementation, Mayday's core thesis—that knowledge management is foundational to AI success—will only grow more relevant.
