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Mayani operates an impact-driven agri-tech platform in the Philippines, which connects smallholder farmers and fisherfolk directly to consumers and businesses. This full-stack agri-fisheries value chain solution streamlines the process of bringing fresh produce from rural communities to urban markets, enhancing efficiency and reducing waste. The platform focuses on providing market access and support to its network of agricultural producers.
Founded in 2019 by Josef Amarra and JT Solis, Mayani was established with the core insight of addressing mass poverty and empowering smallholder producers through direct market linkages. The founders aimed to build essential "rural rails," providing farmers and fisherfolk with sustainable access to wider markets that were previously inaccessible to them.
The platform serves a diverse customer base, including both retail consumers and commercial entities seeking fresh, locally sourced agricultural products. Mayani's long-term vision is to foster a Philippines where agricultural abundance directly translates into shared prosperity, thereby empowering smallholder farmers and fisherfolk across the entire archipelago.
MAYANI has raised $2.0M across 1 funding round.
MAYANI has raised $2.0M in total across 1 funding round.
MAYANI has raised $2.0M in total across 1 funding round.
MAYANI's investors include AgFunder, Accelerating Asia, Atlas Ventures, Ideaspace Foundation, Ocean Impact Organisation, Plug and Play Ventures, The Ventures, Unlock Capital.
Mayani is a Philippines-based agri-tech social enterprise that operates a digital platform connecting smallholder farmers and fisherfolk directly to households and commercial buyers, such as supermarket chains, food brands, hotels, and processors.[1][2][3] It solves supply chain inefficiencies by enabling fairer prices for producers, fresher produce for buyers, and sustainable practices, boosting rural incomes while improving access to affordable fresh goods.[1][2][3] As the country's fastest-growing impact-driven agri-tech platform, Mayani has raised under $5 million in funding, collaborates with major institutions, and demonstrates strong growth momentum through expanded partnerships and a user base including nearly 140,000 fish farmers.[2][4]
Mayani was founded in October 2019 by CEO Mr. Solis, Executive Chairman Jeff Barreiro, Chief Farmer Ochie San Juan, and Ronald Bime (Lawyer), alongside engineering and logistics experts, to address gaps in the Philippine agricultural supply chain like unfair pricing and inefficient market access for smallholders.[3] The idea emerged from observing farmers' struggles during harvest; the team tested it via a Viber group mini-platform, announcing weekly harvests, taking pre-orders, and delivering same-day, which received positive feedback and led to launching the full e-commerce site Mayani.ph.[3] This validated their digital approach to "bridge them to the market," evolving from a simple group chat to a comprehensive platform transforming agri-fisheries.[3]
Mayani rides the global agri-tech wave, digitizing agriculture in the Philippines—a sector plagued by poverty, supply chain waste, and climate vulnerability—by promoting sustainable digital pathways amid rising demand for fresh, traceable produce.[1][3] Timing aligns with post-pandemic e-commerce surges and government pushes for rural tech adoption, favoring platforms that cut intermediaries and enhance resilience, as seen in Mayani's forum participation on climate strategies.[1] It influences the ecosystem by partnering with large buyers to modernize agri-fisheries, exemplifying how tech uplifts smallholders and sets a model for emerging markets' food security challenges.[2][3]
Mayani is poised to scale its platform with recent funding (under $5M total, including AgFunder's $1.7M for fish marketplace expansion), targeting broader farmer onboarding and logistics tech upgrades amid growing B2B demand.[4] Trends like AI-driven supply chains, climate-adaptive farming, and e-grocery boom in Southeast Asia will propel it, potentially evolving into a regional leader influencing policy and investor interest in impact agri-tech. This builds on its core mission, turning tech passion into widespread rural prosperity.
MAYANI has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2023 | $2M Seed | AgFunder | Accelerating Asia, Atlas Ventures, Ideaspace Foundation, Ocean Impact Organisation, Plug And Play Ventures, The Ventures, Unlock Capital | Announced |
