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MamaClean delivers an on-demand digital laundry service, providing pickup and delivery for washing, dry cleaning, and ironing a wide range of garments and home textiles. Operating through an intuitive app and website, the company streamlines the traditional laundry process, offering express services and emphasizing meticulous care from its specialized atelier. This approach combines technological convenience with the precision of Italian craftsmanship.
The company was established in 2013 by co-founders Francesco Malmusi, who serves as CEO, and Antonio Carpentieri, the Chief Technology Officer. Their founding insight centered on transforming the time-consuming chore of laundry into a convenient, high-quality, at-home service. They aimed to leverage digital platforms to bring traditional Italian laundry expertise directly to the consumer, eliminating the need for physical visits to a laundromat.
MamaClean caters to both individual consumers seeking to outsource their laundry tasks and businesses requiring professional textile care. Its vision is to liberate customers from the burdens of laundry by offering a seamless and reliable solution, thereby creating more personal time for its users. The company continuously strives to refine its service, ensuring quality and convenience remain at the forefront.
MamaClean has raised $1.0M across 1 funding round.
MamaClean has raised $1.0M in total across 1 funding round.
MamaClean has raised $1.0M in total across 1 funding round.
MamaClean's investors include LVenture Group.
MamaClean is an Italian on-demand laundry and dry cleaning service that provides home pickup and delivery, operating 7 days a week with a focus on efficiency and quality garment care.[1][2][5] It builds a fully integrated platform combining an online booking system, proprietary algorithms for route optimization, RFID tracking, and an in-house laundry atelier staffed by experienced craftsmen, serving busy urban customers in Milan, Monza, Turin, and surrounding areas who need convenient, high-quality laundry solutions without visiting physical locations.[1][2][4][5] The service solves the problem of time-consuming traditional laundry by offering 24-hour turnaround, online payments, real-time notifications, and specialized care, achieving €800,000 in 2018 revenues, over 35,000 users, and 700,000+ garments treated while expanding geographically.[2]
Founded in 2013 in Milan, Italy, MamaClean emerged as an innovative response to urban laundry needs, starting with a 12-person laboratory in Assago and delivery staff to enable home pickup and delivery services.[1] Key figures include Founder and CTO Antonio Carpentieri, who leads the technical vision, though full founder details are limited in available records.[3] Early traction came from adopting technologies like route-optimizing algorithms, RFID tags, and notification systems; a pivotal moment was the 2017 €1.5 million investment from R204 funds, Mangrove Holding SA, Business Angel Francesco Rigamonti, Boost Heroes, and private investors, fueling growth to multiple cities and crowdfunding campaigns raising over €944,000 via Mamacrowd.[1][2]
MamaClean rides the on-demand services trend, blending gig economy logistics with traditional retail in a market shifting toward convenience apps for household chores amid urbanization and time-scarce professionals.[1][2] Timing aligns with post-2013 growth in European laundry tech, competing with global players like Rinse (US) and PickMyLaundry (India) by localizing with Italy-specific quality focus and sustainability goals.[3] Favorable forces include rising e-commerce adoption, smartphone penetration for bookings, and investor interest in "retail tech" hybrids, as seen in its crowdfunding success and Innov SME status.[2] It influences the ecosystem by pioneering integrated laundry models, pushing sector innovation toward efficiency and potentially inspiring similar vertically integrated services in Europe.
MamaClean is poised for multi-city scaling, leveraging its €944k crowdfunding (189% over min goal) and prior investments to enter new Italian markets while enhancing sustainability and tech like AI routing.[2] Trends like eco-friendly cleaning and wardrobe-as-a-service will shape growth, with potential for B2B office expansions or international franchising amid rising demand for premium on-demand retail.[4][5] Its influence may evolve from Milan leader to national benchmark, solidifying on-demand laundry as a tech-driven essential—transforming a mundane chore into a seamless urban luxury, much like its boutique origins promised.[1][2]
MamaClean has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in August 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2019 | $1M Seed | — | LVenture Group | Announced |
