Maison Sport

Maison Sport operates an online platform that facilitates the discovery and booking of independent ski and snowboard instructors across numerous European resorts. The company’s core offering connects clients directly with highly qualified winter sports professionals, enabling transparent selection and seamless scheduling for both private and group lessons. This model empowers instructors while providing users with comprehensive choice and direct communication channels.

The company was co-founded in 2016 by brothers Nick Robinson and Olly Robinson, alongside Aaron Tipping. Their collective experience as former British ski champions and instructors informed the initial insight: the traditional process of booking ski lessons lacked transparency, often leaving clients uncertain about their instructor's qualifications or fit. Their solution addresses this by bringing a marketplace approach to winter sports education.

Maison Sport serves individuals seeking personalized ski and snowboard instruction, as well as independent instructors aiming to manage their bookings and reach a broader client base. The platform's vision centers on modernizing access to winter sports coaching, providing a direct connection between highly skilled professionals and eager learners to enhance the overall experience on the slopes.

Maison Sport is a London‑headquartered marketplace that connects independent ski and snowboard instructors with customers across European ski resorts, offering bookable private and group lessons to recreational and professional winter‑sports participants.【4】【1】

High-Level Overview

• Maison Sport is a consumer-facing sports-tech marketplace whose product is an online booking platform for ski and snowboard lessons built to match customers with freelance, qualified instructors across Europe; the site lists private lessons, group sessions, off‑piste and adaptive lessons and supports multi‑language instructors.【4】【1】
  - It primarily serves skiers and snowboarders (beginners to advanced) and independent snowsports instructors seeking bookings and better control of pricing and schedules; the platform aims to replace impersonal ski‑school bookings with instructor‑led, reviewed experiences.【4】【1】
  - The company addresses friction in traditional snow‑sports instruction (opaque instructor selection, hard-to-find local instructors, and impersonal ski‑school models) by providing discovery, reviews, booking, and payment tools that increase instructor autonomy and customer choice【4】【1】.
  - Growth momentum: Maison Sport was founded in 2015, has expanded into hundreds of resorts across France, Switzerland, Italy and Austria with over a thousand instructors, and closed a Series A led by AlpInvest (reported ~£2.5M) to accelerate European expansion and product improvements, with revenue forecasts reported in public coverage for the 2023/24 season and headcount growth plans following the raise【1】【2】.

Origin Story

• Founded in 2015 and headquartered in London, Maison Sport emerged to simplify how people book ski and snowboard instruction by connecting learners directly with independent instructors rather than traditional ski schools【1】【2】.
  - Early traction included rapid coverage across European resorts (reports vary but public statements cite presence in 350–400+ resorts and 1,300+ instructors) and successful fundraising (seed rounds and a Series A led by AlpInvest alongside angel investors from travel and tech backgrounds), milestones that enabled product investment and expansion【1】【3】【2】.
  - The company has since positioned itself as a tech‑driven alternative to legacy ski‑school models, investing in a personalized booking experience and AI customer support according to press on its Series A plans【1】.

Core Differentiators

• Marketplace focus and inventory: Curated network of *independent, qualified instructors* across many European resorts rather than centrally employed ski‑school staff, giving customers choice and instructors autonomy【1】【4】.
  - Booking and UX: Online discovery, review and booking flow tailored to snow‑sports lessons (private/group options, specialty lessons such as off‑piste and adaptive instruction) to reduce booking friction【4】【1】.
  - Growth and credibility: Backing from institutional and well‑known angel investors (AlpInvest, founders of travel/tech companies) and rapid geographic roll‑out provide marketplace liquidity and trust signals【1】【2】.
  - Instructor empowerment: Platform positioning emphasizes instructor independence and better economics compared with traditional ski‑school models, a selling point for supply growth【1】【4】.

Role in the Broader Tech Landscape

• Maison Sport rides the platformization trend in leisure and travel where vertical marketplaces (experiences, lessons, fitness) disintermediate traditional providers and give independent professionals direct access to customers, benefiting from network effects as supply and demand scale【4】【1】.
  - Timing matters because consumer travel and outdoor recreation demand rebounded strongly after pandemic disruptions, and customers increasingly prefer curated, bookable experiences and peer reviews when choosing activities【1】【4】.
  - Market forces in its favor include rising winter‑sports participation in key European markets, the fragmentation of local instruction supply, and broader willingness of consumers to book experiences online rather than through on‑site desks【1】【4】.
  - Influence: by digitizing instructor bookings and demonstrating a scalable instructor‑centric model, Maison Sport could push ski resorts and traditional ski schools to embrace more transparent pricing, online review systems, and flexible instructor engagement models【1】【4】.

Quick Take & Future Outlook

• Near term, Maison Sport is likely to continue EU expansion, invest in platform UX and AI‑driven customer support (announced priorities following Series A), and deepen instructor acquisition to improve marketplace liquidity【1】【2】.
  - Key trends shaping its journey will be travel demand seasonality, competition from other experience marketplaces, continued adoption of direct‑booking behaviors, and potential vertical expansion into allied winter‑sports services or geographic markets beyond Europe【1】【4】.
  - If Maison Sport sustains supply growth and conversion metrics (bookings per instructor), it can strengthen pricing power and brand recognition among international winter‑sports travelers, further pressuring legacy ski‑school models to adapt【1】【4】.

If you’d like, I can: produce a one‑page investor memo with KPIs and risks; map competitors and differentiation in a table; or draft messaging for recruiting instructors or European resort partners.