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Magnetiq delivers a unified platform engineered for orchestrating product launches and high-profile events. This software solution equips teams with capabilities to manage critical moments with precision and control, centralizing data and streamlining processes. It provides tools for comprehensive event management, personalized campaign deployment, and impactful content publication, all designed to ensure efficient and effective delivery of brand experiences.
The company was founded on the insight that teams require sophisticated, integrated tools to navigate complex product launches and significant events successfully. Its origin lies in recognizing a clear need for a centralized system capable of bringing together various facets of event and launch management, thereby ensuring elegant and controlled execution. This foundational understanding drove the development of its comprehensive platform.
Magnetiq serves professional teams responsible for managing their organization's most impactful launches and exclusive events. The platform is engineered for those who demand exacting standards in their brand interactions and public presentations. The company's vision is to empower brands to consistently create exceptional, memorable experiences, ensuring every critical moment achieves its intended strategic impact.
Magnetiq has raised $380K across 1 funding round.
Magnetiq has raised $380K in total across 1 funding round.
Magnetiq is a technology company based in Bologna, Italy, that provides launch management software for teams organizing high-impact events and product launches. The platform integrates features like event management, newsrooms, email campaigns, and contact management into a single workflow, serving industries such as fashion shows, product launches, retail events, business events, gala dinners, press offices, cultural events, and entertainment marketing.[1][2] With a small team of under 25 employees and revenue below $5 million, Magnetiq targets teams needing precision and elegance in managing exclusive launches and high-profile events, solving the problem of fragmented tools by streamlining organization, communication, and content management.[1][2]
Magnetiq was founded by Matteo La Rosa (CEO), alongside key team members including Andrea Lelli (Design), Federico Panciroli and Nicola Poluzzi (Engineering), Matt Brown (Marketing), Luca Basili and Stefania Zizzi (Business Development).[2] Headquartered at Via Nosadella 34 in Bologna, Italy, the company emerged from a vision to create a dedicated platform for managing "the most important moments" like launches and events effectively.[2] The idea stemmed from the need for a unified tool to handle complex workflows in event-heavy sectors, with early focus on Italian markets like fashion and entertainment, as evidenced by their tailored solutions for press offices and gala dinners.[1][2] No specific founding year is detailed in available sources, but the company's evolution centers on building a compact, expert team to deliver elegant software for global launch campaigns.[1][2]
Magnetiq rides the trend of event tech consolidation in a post-pandemic world, where hybrid and virtual launches demand integrated digital tools amid rising demand for experiential marketing in fashion, retail, and entertainment.[1] Timing aligns with market forces like the growth of SaaS for creative industries, where fragmented tools hinder efficiency; Magnetiq's all-in-one approach capitalizes on this by serving Europe's event-heavy ecosystems, particularly Italy's fashion and cultural hubs.[1][2] It influences the startup scene by enabling smaller teams to punch above their weight in high-profile campaigns, fostering innovation in launch strategies without heavy reliance on multiple vendors.[1]
Magnetiq is poised to expand its niche in launch management as AI-driven personalization and hybrid events accelerate, potentially scaling beyond Italy through partnerships in global fashion and tech launches. Trends like automated campaign tools and data-rich newsrooms will shape its growth, evolving its influence from regional event enabler to a broader SaaS player in experiential marketing. With its lean team and focused differentiators, Magnetiq exemplifies how targeted software empowers teams to deliver launches with precision and impact.[1][2]
Magnetiq has raised $380K in total across 1 funding round.
Magnetiq's investors include QNBEYOND Ventures.
Magnetiq has raised $380K across 1 funding round. Most recently, it raised $380K Seed in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $380K Seed | — | QNBEYOND Ventures | Announced |
