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Madeinvote, now operating as Discurv, develops and deploys advanced market research and consumer insight platforms. The company specializes in ultra-targeted online consumer studies, providing clients with precise, data-driven feedback to inform strategic decisions. Integrating technological innovation with expert support, Madeinvote offers comprehensive solutions for understanding market dynamics and gathering actionable intelligence across various service levels.
Madeinvote was founded on the insight that market research required technological modernization to better serve businesses. This led to its establishment as an institute focused on next-generation consumer and opinion studies. Its subsequent merger, forming Discurv with poll&roll, aimed to further integrate methodological and technological advancements, enhancing capabilities for rigorous market analysis.
Serving sectors like Retail and Real Estate, Madeinvote's offerings empower clients to navigate complex market landscapes. The company's vision is to equip businesses with critical consumer insights, fostering data-informed decision-making. Through its evolved platform, Madeinvote strives to be an essential partner for organizations seeking to deeply understand consumer behavior and market trends, thereby achieving strategic growth.
Madeinvote has raised $1.0M across 1 funding round.
Madeinvote has raised $1.0M in total across 1 funding round.
Madeinvote has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in November 2020.
Madeinvote was a French technology company specializing in innovative market research through social media crowdsourcing and automated survey platforms. It built tools for recruiting respondents via social networks, conducting surveys, and analyzing data to help businesses like retailers identify optimal store locations, gauge consumer insights, and build communities, serving major clients such as Canal+, Decathlon, and Cdiscount[1][2][3][6]. Recognized as the No. 1 technative player in market research by 2023, it solved traditional sampling limitations by leveraging social media for faster, high-value insights, raised €3.7M total funding, grew to over 40 employees, acquired poll&roll, and rebranded to Discurv[1][2].
Madeinvote pioneered social media sampling for market research, with its creation marking an early milestone in disrupting traditional respondent recruitment[1]. It later acquired poll&roll, an automated research platform, and secured €1.2M in initial fundraising with 7 employees, followed by €2.5M more, leading to an 8x staff increase to 40+ employees and the 2023 rebranding to Discurv[1]. Specific founders are not detailed in available records, but the company emerged as France's first crowdsourcing platform tailored for retailers' location scouting and community building via surveys integrated with tools like Voxco and Meta Business stats[3][5][6].
Madeinvote rode the wave of digital transformation in market research, capitalizing on social media's ubiquity for real-time consumer data amid rising demand for agile, cost-effective insights over legacy panels. This timing aligned with post-pandemic shifts toward online sampling and automation, fueled by e-commerce growth and data analytics tools like Meta integrations[1][6]. It influenced the ecosystem by proving social crowdsourcing's viability, paving the way for rebranded Discurv's expansion and inspiring hybrid tech-native research models in Europe[1][2][4].
Under Discurv, the company is positioned to deepen automation and AI-driven insights, potentially expanding beyond France amid global demand for social-first research. Trends like real-time data analytics and privacy-compliant sampling will shape its path, evolving its influence from a French pioneer to a broader European player in tech-enabled market intelligence. This trajectory builds on Madeinvote's foundational disruption of traditional research.
Madeinvote has raised $1.0M in total across 1 funding round.
Madeinvote's investors include Inovexus, Damien Fretay.
