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Living Food operates as a direct-to-consumer food and beverage brand, specializing in the delivery of exceptionally fresh, clean, and credible food items. The company develops and distributes a range of packaged goods, alongside fresh produce such as greens and vegetables, and freshly baked breads. Their operational model emphasizes local sourcing and aims for same-day delivery of harvested or produced goods, establishing a streamlined supply chain focused on freshness.
The company was founded in 2018 by Akash K Sajith, Shikha Lakhanpal, and Niranjan K S. Their entrepreneurial insight centered on the market demand for a transparent and efficient food delivery service that could consistently provide "insanely fresh" products. This vision emerged from a desire to bridge the gap between source and consumer, ensuring quality and immediacy in food delivery.
Living Food serves customers who prioritize healthy, fresh, and high-quality food available through online channels. The company’s overarching vision is rooted in the belief that good food not only benefits individual health but also contributes positively to the planet. They aim to foster a sustainable food ecosystem that delivers both personal wellness and environmental responsibility.
Living Food has raised $9.0M across 2 funding rounds.
Living Food has raised $9.0M in total across 2 funding rounds.
Living Food has raised $9.0M across 2 funding rounds. Most recently, it raised $1.0M Series A in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2023 | $1M Series A | — | BIG Idea Ventures, SOSV, Kevin Love | Announced |
| Jan 1, 2022 | $8M Series A | — | Amasia, BIG Idea Ventures, SOSV, Kevin Love | Announced |
Living Food Company is a Bangalore-based foodtech startup that operates an online marketplace delivering absurdly fresh and healthy food, including freshly baked breads, greens, and vegetables harvested and delivered on the same day.[1][3] It serves urban consumers in India seeking high-quality, locally-sourced produce, solving the problem of accessing clean, same-day fresh food amid concerns over food quality standards, while achieving an impressive NPS of 96%.[1] With estimated annual revenue of $18.4 million, 108 employees, and $7.5 million in total funding, the company shows solid growth in the competitive fresh food delivery space, though employee count dipped 7% last year.[1][3]
Living Food Company emerged in Bangalore, India (Karnataka), as a response to gaps in fresh, high-quality food availability, focusing on a platform for locally-sourced produce harvested and delivered the same day.[1][2][3] Specific founders and exact founding year are not detailed in available data, but the company has raised $7.5 million in funding, indicating early traction in the foodtech sector.[3] It has built a reputation for exceeding India's highest food quality standards, with pivotal growth to 108 employees and $18.4 million in estimated revenue.[1]
Living Food rides the foodtech wave in India, capitalizing on rising demand for healthy, traceable fresh foods amid urbanization and e-commerce growth in grocery retail.[1][2] Timing aligns with post-pandemic shifts toward same-day delivery and quality assurance, fueled by market forces like consumer health awareness and logistics improvements in cities like Bangalore.[1][3] It influences the ecosystem by elevating standards in fresh produce platforms, competing with players like Simplyfresh (larger workforce) and Humain Health, while pushing competitors toward better NPS and sourcing practices.[1]
Living Food is poised to expand its marketplace amid India's booming online grocery sector, potentially leveraging its NPS edge and funding for deeper supply chain tech integrations like AI-driven sourcing. Trends like sustainable local farming and ultra-fast delivery will shape its path, with revenue growth possible if it reverses employee trends and scales beyond Bangalore. Its influence may evolve by inspiring a new tier of quality-focused foodtech startups, reinforcing its role as a freshness pioneer in a crowded market.
Living Food has raised $9.0M in total across 2 funding rounds.
Living Food's investors include Big Idea Ventures, SOSV, Kevin Love, Amasia.
