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§ Private Profile · Los Angeles, CA, USA
Liquid I.V. is a company.
Liquid I.V. has raised $5.0M across 1 funding round.
Key people at Liquid I.V..
Liquid I.V. has raised $5.0M in total across 1 funding round.
Liquid I.V. develops powdered hydration solutions optimizing bodily fluid absorption. Its flagship Hydration Multiplier employs proprietary Cellular Transport Technology (CTT), efficiently delivering water and essential nutrients to cells. This blend of electrolytes, glucose, and vitamins enables faster, more effective rehydration than water alone, supporting daily wellness and restoring crucial electrolyte balance.
Brandin Cohen founded the company in July 2013, observing widespread daily dehydration and the potential to enhance traditional hydration. Inspired by oral rehydration principles, Cohen aimed to create a convenient, science-backed solution, improving individual hydration and overall well-being.
Liquid I.V. serves a broad consumer base, including active individuals and those seeking enhanced daily wellness. Beyond direct sales, the company maintains a substantial social impact focus, donating products to global humanitarian efforts. This combats dehydration in underserved communities, aligning with a vision to transform hydration practices and address critical global health challenges.
Liquid I.V. has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Liquid I.V - Series B in August 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 28, 2018 | $5M Series B | CircleUp | Adam Eaton, Kygo, Myles Shear, TQ Ventures | Announced |
Key people at Liquid I.V..
Liquid I.V. has raised $5.0M in total across 1 funding round.
Liquid I.V.'s investors include CircleUp, Adam Eaton, Kygo, Myles Shear, TQ Ventures.
Liquid I.V. is a health-science nutrition and wellness company that produces powdered electrolyte drink mixes powered by Cellular Transport Technology (CTT), a science-backed formula based on the World Health Organization’s Oral Rehydration Solution (ORS) guidelines to deliver 2-3 times the hydration of water alone.[1][2][3][6] It serves athletes, travelers, health-conscious consumers, and communities in need, solving chronic dehydration—affecting 75% of Americans—while advancing global hydration access through humanitarian donations.[1][4][7] Acquired by Unilever in 2020, the company has achieved explosive growth, reaching $100 million in revenue within its first five years, becoming a billion-dollar brand, and donating over 77 million servings worldwide as of recent reports, with a commitment to 150 million by 2032.[3][4][6][7]
Sustainability and purpose drive its model via three pillars—Product, People, and Planet—with over 1% of revenue funding an Impact Program partnering with organizations like DigDeep, Save the Children, and MAP International for clean water access and disaster relief.[1][2][3][5]
Founded in 2012 by entrepreneur Brandin Cohen in El Segundo, California, Liquid I.V. emerged from a vision to create a purpose-led business that combines superior hydration products with philanthropy.[1][6] Cohen and early team members aimed to build a company functioning like a philanthropic organization, inspired by the need for effective rehydration in everyday adventures and global crises where clean water is scarce.[1][4] Early traction came rapidly: within five years, it scaled from zero to $100 million in revenue, fueled by a $5 million investment from high-profile backers like Steve Aoki, enabling retail expansion into Costco, Whole Foods, CVS, and Amazon.[4] The 2020 acquisition by Unilever marked a pivotal moment, aligning with its growth in the wellness space and amplifying its global mission.[6][7]
Liquid I.V. rides the explosive growth of the functional wellness and personal nutrition sector, where consumers demand science-backed, clean-label products amid rising health awareness post-pandemic and chronic dehydration issues.[6][8] Its timing capitalized on e-commerce and retail expansion during the 2010s wellness boom, differentiating via CTT innovation in a market dominated by sugary sports drinks.[4][8] Market forces like demand for sustainable, purpose-led brands favor it—aligning with Unilever's portfolio to influence hydration standards globally, from consumer products to humanitarian aid in disaster zones and underserved communities.[3][6][7] By unlocking powdered hydration as a new category, it shapes ecosystem trends toward functional beverages with social impact, inspiring competitors to prioritize efficacy and philanthropy.[3][8]
Liquid I.V. is primed for continued dominance in wellness, leveraging Unilever's resources for product innovation (e.g., energy, sleep lines), international scaling, and scientific studies to expand CTT applications.[3][4][6] Trends like personalized nutrition, climate-driven water scarcity, and corporate sustainability mandates will propel its trajectory, potentially hitting 150 million donations by 2032 while growing retail presence.[2][3][7] Its influence may evolve from niche disruptor to hydration category leader, blending profit with global good to fuel life's adventures on a planetary scale—echoing its founding mission to hydrate, educate, and inspire.[1][2]
