Liquid Capital

Liquid Capital provides flexible working capital solutions, primarily through invoice factoring, asset-based lending, and purchase order financing. The company operates a decentralized network of local Principals, empowering small and medium-sized businesses with direct access to funding decisions and tailored financial expertise, accelerating cash flow across North America.

Founded in Toronto, Canada, in 1999 by Brian Birnbaum, Sol Roter, and Barnett Gordon, Liquid Capital emerged from an insight to decentralize business financing. Moving away from traditional institutional lending, they envisioned a network of finance professionals engaging directly with businesses to offer responsive, customized funding solutions.

The company serves diverse small and medium-sized businesses across various industries, particularly those experiencing growth yet facing cash flow challenges. Liquid Capital's vision is to be the most accessible, client-centric working capital provider, fostering business growth through a partnership-driven approach and empowering local financial experts.