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§ Private Profile · San Francisco, CA, USA
Lettuce is a technology company.
Lettuce offers an automated financial platform designed for solopreneurs, providing S Corp formation, tax optimization, and comprehensive accounting services. The company streamlines complex financial processes, allowing independent business owners to efficiently manage their tax obligations and financial health. Its technology simplifies compliance and maximizes financial benefits previously more accessible to larger entities.
The company was founded on the collective insight of individuals who are themselves solopreneurs, including Dalit Shahar, Skye Free, and Brad Mathews. They recognized that independent professionals often face anxiety and complexity when navigating taxes and accounting, lacking the specialized tools available to traditional businesses. This shared experience led them to develop a system that demystifies financial management for the solo entrepreneur.
Lettuce serves a diverse range of single-person businesses, encompassing content creators, real estate professionals, therapists, consultants, and truck drivers. The company’s vision is to empower every business-of-one by providing transparent, simple, and reliable financial solutions. Its long-term goal is to transform the entrepreneurial experience by removing financial hurdles, allowing independents to focus on their core work and achieve greater control over their professional lives.
Lettuce has raised $46.0M across 4 funding rounds.
Lettuce has raised $46.0M in total across 4 funding rounds.
Lettuce is a San Francisco-based fintech company founded in 2023 (formerly Balance Financial Labs) that provides an automated tax and accounting platform purpose-built for solopreneurs and businesses-of-one, such as freelancers and independent contractors in the service industry[1][3][4]. It acts as a full-stack CFO, handling bookkeeping, invoicing, expense tracking, S Corp compliance, tax withholding, filings, and retirement contributions to maximize tax savings—often $10,000–15,000 annually—while simplifying finances through AI-driven automation[1][3][4][6]. The platform serves self-employed professionals by solving the complexities of taxes and accounting that traditionally favor larger businesses, enabling users to focus on growth with features like real-time tax savings visibility, auto-paid quarterly taxes, and a no-fee bank account[1][3][4].
Lettuce emerged in 2023 from Balance Financial Labs in San Francisco, targeting the rising wave of solopreneurs who lacked access to advanced tax strategies like S Corps without heavy administrative burden[1][3]. The founding team, composed entirely of solopreneurs themselves, drew from personal experiences to build a platform rooted in "radical simplicity" and trust, with the mantra "stop stressing out about managing your finances"[1][3]. Early traction centered on automating core pain points—such as payment distribution, expense classification, and tax logic—using AI to deliver reliable results, evolving from basic bookkeeping to a comprehensive system that includes generative AI for explainable tax advice and benchmarking[1][3][4].
Lettuce rides the explosion of the gig economy and solopreneurship, where independent workers now represent a significant portion of the workforce but face outdated tax systems designed for corporations[1][3]. Its timing aligns with AI advancements enabling hyper-personalized fintech, automating compliance amid rising self-employment (e.g., post-pandemic freelance boom), and favorable market forces like U.S. tax code complexities that reward S Corp strategies for solos[1][4]. By democratizing enterprise-grade tools, Lettuce influences the ecosystem by empowering "businesses-of-one" to scale efficiently, fostering a new generation of independents and pressuring incumbents to innovate in automated accounting[3].
Lettuce is poised to dominate solopreneur fintech by expanding AI capabilities—such as deeper household finance integration and predictive benchmarking—while scaling its user base amid growing independent work trends[1][4]. Regulatory shifts toward gig worker protections and AI tax tools will accelerate adoption, potentially evolving Lettuce into a full personal CFO ecosystem with partnerships for banking and retirement. As the solopreneur revolution matures, Lettuce's automation edge will solidify its role in unlocking financial freedom, putting more earnings back into creators' hands without the traditional hassle[3].
Lettuce has raised $46.0M in total across 4 funding rounds.
Lettuce's investors include Zeev Ventures, Oren Zeev, Cyberstarts VC, NFX, Zeev Capital, Ariel Maislos, Assaf Rappaport, Beckett Layne Ventures, Bonfire Ventures, Crosscut Ventures, Summit Partners, Clark Landry.
Lettuce has raised $46.0M across 4 funding rounds. Most recently, it raised $28.0M Lettuce Financial - Other Equity in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 3, 2025 | $28M Venture Round | Zeev Ventures | — | Announced |
| Aug 1, 2024 | $15M Series A | Oren Zeev | Cyberstarts VC, NFX, Zeev Capital, Ariel Maislos, Assaf Rappaport | Announced |
| Jul 1, 2013 | $1M Seed | — | Beckett Layne Ventures, Bonfire Ventures, Crosscut Ventures, Summit Partners, Clark Landry, Gary Lauder, James Hong, KIM Perell, Mark Cuban | Announced |
| Oct 1, 2012 | $2M Seed | — | Animo Ventures, Bonfire Ventures, Crosscut Ventures, DN Capital, DNX Ventures, FJ Labs, Great Oaks Venture Capital, Index Ventures, Summit Partners, Wellington Partners, Andy Rankin, Clark Landry, KIM Perell, Matt Coffin, Rashaun Williams, 500 Startups, Baroda Ventures, Double M Partners, Launchpad LA, Zelkova Ventures | Announced |