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Ethos, formerly Learn to Win, provides an AI-powered human readiness platform integrating learning, performance, and outcomes. This enterprise training software delivers personalized, predictive microlearning experiences. Leveraging artificial intelligence, the platform enhances personnel training, ensuring teams are proficient and prepared for critical mission outcomes in demanding environments.
Founded in 2018 by Stanford GSB alumni Andrew Powell and Sasha Seymore, alongside Tommy Hatton, the company recognized a need for superior training in high-performance settings. Their insight was to develop a mobile-first, active learning platform, adapting to individual needs for mission preparedness.
The platform serves diverse clients, including defense, life sciences, and federal civilian sectors. Ethos’s vision is to redefine organizational readiness by merging comprehensive learning with performance tracking and tangible outcomes. The company empowers every team member with adaptive tools, fostering continuous development in critical environments.
Learn to Win has raised $34.0M across 2 funding rounds.
Learn to Win has raised $34.0M in total across 2 funding rounds.
Learn to Win has raised $34.0M in total across 2 funding rounds.
Learn to Win's investors include The Westly Group, 2xN, Awesome Ventures, Breakthrough Energy Ventures, Cubit Capital, Helium-3 Ventures, Immeasurable, Initialized Capital, Jetstream, LombardStreet Ventures, Shield Capital, SNR.
Learn to Win has raised $34.0M across 2 funding rounds. Most recently, it raised $30.0M Series A in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2024 | $30M Series A | The Westly Group | 2XN, Awesome Ventures, Breakthrough Energy Ventures, Cubit Capital, Helium 3 Ventures, Immeasurable, Initialized Capital, Jetstream, LombardStreet Ventures, Shield Capital, SNR, Daniel KAN, Immad Akhund, James Park, Julian Shapiro, Keith Masback, Matt Bellamy, Nate Cavanaugh | Announced |
| Jan 29, 2021 | $4M Seed | Norwest Venture Partners | — | Announced |
Ethos (formerly Learn to Win) is a technology company building the first Human Readiness Platform that integrates learning, performance tracking, and outcomes to prepare teams in high-stakes environments.[3][5] Originally focused on agile training software for sports teams to accelerate playbook learning and performance, it now serves over 150 enterprise customers across U.S. military, life sciences, manufacturing, supply chain, and professional sports, solving the gap between advancing tech systems and lagging human training by delivering personalized, AI-driven, mobile-first microlearning that cuts onboarding time by 40% and spots knowledge gaps early.[1][2][3][5]
The platform converts legacy materials into interactive, role-specific lessons accessible on iOS, Android, and web, with real-time readiness dashboards and predictive insights to ensure operational success without requiring coding expertise from instructors.[1][2][3][5]
Founded in 2019 in California, Learn to Win emerged from the sports world, where co-founder and CEO Andrew Powell recognized that pro teams like the Pittsburgh Penguins faced the same learning challenges as businesses: fierce competition, rapid changes, and a need to link training directly to performance.[1][2][3] The company started by developing agile training methodology for football coaches and athletes, enabling non-technical users to author effective lessons based on high-structure active learning principles proven in sports.[1][2]
Pivotal growth came via the Navy SBIR program, which helped transition the platform to military needs, evolving it into a mobile-friendly system for personalized instruction and securing a Phase III contract with the Program Executive Office for Manpower, Logistics, and Business.[2] This federal entry expanded its reach beyond sports, culminating in a May 2025 rebrand to Ethos to reflect broader capabilities in human readiness for complex environments.[3]
Ethos rides the wave of AI-driven workforce upskilling amid accelerating tech adoption in high-stakes industries, where human readiness lags behind systems like autonomous weapons or advanced manufacturing, creating operational risks.[3][5] Timing is ideal post-2025, as enterprises and militaries prioritize "intellectual overmatch" through data-linked training, fueled by market forces like talent shortages, regulatory demands, and retiring expertise that demands knowledge capture.[2][5]
By bridging sports agility with defense scalability via SBIR success, Ethos influences the ecosystem by modernizing legacy training for "digital natives," enabling faster adaptation in competitive arenas and setting a standard for outcome-measurable learning platforms.[1][2][3]
Ethos is poised to dominate human readiness with expanding AI personalization and classified network integrations, targeting deeper penetration in defense (e.g., ATO-compliant missions) and enterprises facing compliance and onboarding pressures.[3][5] Trends like real-time performance analytics and mobile-first training will propel growth, potentially evolving its influence toward predictive workforce optimization across public-private sectors.
From sports playbooks to mission-critical ops, Ethos proves the winning edge comes from learning faster—unlocking team potential where it counts most.[1][3]
