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§ Private Profile · Dublin, Ireland
Lative is a technology company.
Lative develops an advanced sales planning and decision intelligence platform designed to enhance growth efficiency for sales organizations. The core product analyzes sales performance with precision, connecting top-down revenue plans and targets to bottom-up performance data and costs. This enables businesses to optimize sales productivity and achieve objectives more profitably through data-driven insights.
The company was founded in 2022 by industry veterans Werner Schmidt and Laura Tortosa Sancho. Their shared insight stemmed from recognizing persistent inefficiencies and challenges within traditional sales planning and execution methodologies. They established Lative to directly address these long-standing issues, aiming to empower organizations with superior data-driven decision-making capabilities in their revenue operations.
Lative serves companies seeking to significantly improve their sales outcomes and operational profitability. Its platform supports sales leaders and their teams by providing granular clarity on performance drivers and identifying areas for strategic improvement. The company’s vision is to help organizations achieve their sales goals efficiently and profitably, fostering a more informed and strategic approach to sustained revenue generation.
Lative has raised $18.5M across 3 funding rounds.
Lative has raised $18.5M in total across 3 funding rounds.
Lative has raised $18.5M across 3 funding rounds. Most recently, it raised $7.5M Other Equity in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 14, 2025 | $7.5M Venture Round | Andrew O Neill, Alexander Buchberger | Elkstone, Enterprise Ireland, Handshake Ventures, Shuttle, WestWave Capital | Announced |
| Nov 1, 2025 | $8M Series U | — | ACT Venture Capital, WestWave Capital | Announced |
| Jan 1, 2024 | $3M Seed | Niall Mcevoy | Dell Technologies Capital, WestWave Capital, Enterprise Ireland, Kasper Hulthin, Handshake Ventures | Announced |
Lative is an AI-powered sales planning and decision intelligence platform that automates sales strategies for B2B revenue teams by connecting CRM, finance, and HR data to provide real-time insights into productivity, capacity, and ROI.[1][2][4] It serves growth-stage companies, helping them answer critical questions like "Will we hit our number?" and "Can we do it profitably?" by replacing manual spreadsheets with data-driven planning, predictive modeling, and execution monitoring.[3][5] The platform solves the problem of slow, unreliable sales planning that relies on assumptions, enabling efficient, profitable growth—achieving 10x growth in 15 months since launch, amid a sales performance market projected to exceed $7bn by 2030.[1]
Founded in 2022 and headquartered in Dublin with an office in Barcelona, Lative has raised $7.5m in funding co-led by Act Venture Capital and Senovo VC, with backing from Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle, to fuel product development and go-to-market expansion.[1] It integrates seamlessly with Salesforce, HubSpot, and Snowflake, earning trust from leaders at companies like Oneflow, Marcura, and EnterpriseDB.[1][5]
Lative was launched in 2022 by CEO Werner Schmidt and Laura Tortosa Sancho, who drew from their extensive experience leading operations and enablement teams across companies.[1][3] They repeatedly encountered the same pain point: sales planning was slow, manual, and trapped in spreadsheets, leading to unreliable insights and missed performance targets.[1][3] Schmidt noted, "We saw the same issue over and over again... sales planning was slow, manual and stuck in spreadsheets," inspiring them to build a platform for real-time visibility and confident, data-informed decisions.[1]
Early traction came quickly, with 10x growth in just 15 months, strategic integrations with major data platforms, and a $7.5m funding round that validated their vision at a time of rising demand for sales performance tech.[1] This pivot from firsthand GTM frustrations to an AI-driven solution marked a pivotal moment, positioning Lative as a partner for sales organizations worldwide.[3]
Lative rides the wave of AI-driven revenue operations (RevOps) and decision intelligence, addressing the exponential growth in the $7bn+ sales performance market by 2030 amid economic pressures for efficiency.[1] Its timing is ideal as B2B companies shift from reactive, spreadsheet-based planning to real-time, data-unified systems, fueled by cloud integrations and AI advancements in CRM ecosystems.[1][4] Market forces like rising GTM costs and the need for profitable scaling favor Lative, especially with strategic partners like Salesforce amplifying its reach.[5]
By enabling sales teams to measure true impact and optimize resources proactively, Lative influences the ecosystem, driving a "paradigm shift" in sales optimization as noted by investors, and empowering growth-stage firms to navigate volatile markets with precision.[1]
Lative is poised for accelerated expansion with its recent $7.5m funding targeted at product enhancements and global go-to-market, building on 10x growth and key integrations.[1] Trends like AI maturation in RevOps, deeper CRM data unification, and demand for ROI-focused tools will shape its trajectory, potentially capturing significant share in the booming sales tech market.[1] Its influence may evolve from a niche planner to a core revenue intelligence platform, as adoption by high-profile users signals broader ecosystem impact—reinforcing its mission to turn sales plans into profitable reality through data-driven confidence.[3][5]
Lative has raised $18.5M in total across 3 funding rounds.
Lative's investors include Andrew O Neill, Alexander Buchberger, Elkstone, Enterprise Ireland, Handshake Ventures, Shuttle, WestWave Capital, Act Venture Capital, Niall McEvoy, Dell Technologies Capital, Kasper Hulthin.