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§ Private Profile · 1888 Century Park E, Los Angeles, California, 90067, United States
AI-driven SaaS platform optimizing pricing, promotions, inventory, and trade promotions for CPG brands and retailers.
Kuona is a Monterrey, Mexico-based AI-driven SaaS platform that optimizes pricing, promotions, inventories, and trade promotions for CPG brands and retailers. The company utilizes machine learning and neural networks to analyze real-time data at SKU and store levels, predicting demand and simulating promotions to improve revenue growth management with up to 97% accuracy. Serving 15-20 customers, including Coca-Cola and OXXO, Kuona has secured $7.2 million in total funding. Its December 2022 $6 million seed round was led by COMETA, with participation from Seaya Cathay Latam and FEMSA Ventures, to support expansion into Latin America, Europe, and the US. Kuona was founded in 2017 by Chema Sanroman and Agustín Magaña. Its business model centers on saaS subscriptions focused on pricing & promotion optimization and perfect order solutions.
Kuona has raised $6.0M across 1 funding round.
Kuona has raised $6.0M in total across 1 funding round.
Kuona has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2022 | $6M Seed | Rafael DE Haro | Iluminar Ventures, Kayyak Ventures, Newtopia VC, Seaya Cathay Latam Fund, Variv Capital, Matias Woloski, Pierpaolo Barbieri, FEMSA Ventures | Announced |
Kuona is a SaaS technology company that builds an AI-powered platform to optimize pricing, promotions, inventories, and demand forecasting for consumer packaged goods (CPG) brands and retailers.[1][2][4][5] It serves major brands and retailers globally across LATAM, Europe, and the US, solving inefficiencies in revenue growth management (RGM) by delivering over 97% accurate predictions via neural networks, automated data integration, user-friendly dashboards, and actionable recommendations.[1][2][4] The platform drives profitability through subscription-based services and custom solutions, with strong growth evidenced by 159% revenue increase from 2021 to 2022 and $6M in seed funding.[1]
Kuona's momentum includes participation in the AWS Generative AI Accelerator Program, enabling scalable AI deployment with tools like Amazon Bedrock and AWS Trainium, which halved training time and costs while expanding visual content management capabilities.[3] Operating from Los Angeles with 51-200 employees (estimates vary), it maintains ISO 27001 certification for data security, positioning it as a leader in retail AI analytics.[2][5]
Kuona was co-founded by Jose Mario Sanroman, who serves as CEO, alongside a team of data scientists, engineers, and CPG experts passionate about revenue management.[2][3] Emerging from the need to bring advanced analytics—like search and sort functionalities—to physical brick-and-mortar stores, the company leverages AI to process vast datasets for CPG and retail optimization.[1][4] Early traction came through partnerships with leading global brands, culminating in $6M seed funding and explosive 159% revenue growth in 2022.[1]
A pivotal moment was selection into AWS's Generative AI Accelerator Program from over 5,000 applicants, providing mentorship, infrastructure, and business development support that accelerated global expansion into the US, LATAM, and Europe.[3] This collaboration enhanced Kuona's ability to train models faster and cheaper, unlocking new opportunities in visual branding and promotion strategies.[3]
Kuona rides the wave of AI-driven retail transformation, where generative AI and neural networks address surging data volumes in CPG and grocery sectors amid e-commerce competition and supply chain volatility.[1][3][5] Timing is ideal as retailers seek "search and sort" precision in physical stores, fueled by post-pandemic demand for real-time optimization and visual branding to boost revenue and profitability.[1][3] Market forces like rising operational costs and the need for collaborative retailer-manufacturer platforms favor Kuona's subscription model, which sets a global standard for accurate, actionable insights.[2]
By partnering with AWS and serving top brands, Kuona influences the ecosystem through scalable AI adoption, mentorship in accelerators, and benchmarks in demand forecasting, helping CPG firms monetize content and compete in fragmented markets.[3]
Kuona is poised for accelerated growth through deeper AWS integration and geographic expansion, potentially capturing more US market share while enhancing generative AI for visual merchandising and personalized promotions.[3] Trends like edge AI computing, real-time inventory AI, and stricter data privacy regulations will shape its path, amplifying its edge in high-stakes retail decisions.[2][3] As AI maturity rises, Kuona's influence could evolve from optimizer to ecosystem orchestrator, redefining CPG-retailer collaboration and solidifying its role in bringing digital intelligence to physical shelves—much like unlocking search in stores.[1][4]
Kuona has raised $6.0M in total across 1 funding round.
Kuona's investors include Rafael de Haro, Iluminar Ventures, Kayyak Ventures, Newtopia VC, Seaya Cathay Latam Fund, Variv Capital, Matias Woloski, Pierpaolo Barbieri, FEMSA Ventures.