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Kueski has raised $111.0M across 3 funding rounds.
Key people at Kueski.
Kueski has raised $111.0M in total across 3 funding rounds.
Kueski is a fintech company based in Guadalajara, Mexico, providing buy-now-pay-later (BNPL) services, personal loans, and salary advances to underserved consumers using AI and alternative data for credit evaluation. The company has disbursed nearly 10 million loans totaling $1.4 billion to 1.7 million users and employs over 720 individuals. Kueski has raised over $300 million in funding, including a $202 million equity and debt round in 2021 led by StepStone Group and Victory Park Capital. Its Kueski Pay BNPL service partners with major retailers such as Walmart, Motorola, Xiaomi, and VivaAerobus, targeting a market where 75% lack traditional credit access. Other notable investors include Altos Ventures, Core Ventures Group, and Cathay Innovation. Kueski was founded in 2012 by Adalberto Flores Ochoa.
Key people at Kueski.
Kueski is a leading Mexican financial technology company that builds AI-powered online consumer lending products, primarily serving the middle class and underserved individuals in Mexico. Its flagship product, Kueski Pay, is a buy now, pay later (BNPL) platform enabling users to make purchases in installments without a credit card, addressing the problem of limited access to traditional credit. Founded in 2012, Kueski has demonstrated strong growth, expanding rapidly with 7X+ annual growth since launch and achieving better loan loss rates than traditional credit cards in Mexico[1][2][3].
The company leverages big data and machine learning to assess credit risk in real time, allowing loan approvals within seconds. It serves consumers who often lack access to formal banking credit, thus promoting financial inclusion in Latin America. Kueski’s products are available both online and in-store, including integration with major merchants like Amazon Mexico, enhancing convenience and reach[1][2][3][4].
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Kueski was founded in 2012 in Guadalajara, Mexico, by a team including Adalberto Flores and Leonardo de la Cerda. The founders identified a significant gap in financial services for Mexico’s middle class and underbanked population, where traditional credit products were inaccessible or inefficient. They developed a proprietary credit risk model using AI and digital footprint data to enable fast, reliable microloans and installment payment options. Early traction came from the rapid adoption of their online lending platform, which outperformed traditional credit products in both growth and risk management[1][3][5].
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Kueski rides the global trend of fintech innovation focused on financial inclusion and digital credit solutions. The timing is critical as Latin America has a large underbanked population with growing internet and smartphone penetration, creating fertile ground for digital lending and BNPL services. Market forces such as increasing e-commerce adoption, demand for alternative credit, and regulatory support for fintech innovation favor Kueski’s growth. By providing accessible credit and flexible payment options, Kueski influences the broader ecosystem by enabling consumer spending, supporting merchants, and promoting digital financial literacy in Mexico and Latin America[1][2][3].
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Kueski is well-positioned to continue expanding its footprint in Mexico and potentially other Latin American markets by deepening its product offerings and merchant partnerships. Trends such as increased digital payments adoption, regulatory evolution favoring fintech, and growing consumer demand for credit alternatives will shape its journey. Future innovations may include enhanced AI credit models, broader financial products, and deeper integration with e-commerce platforms. Kueski’s influence is likely to grow as a key driver of financial inclusion and digital credit innovation in Latin America, reinforcing its role as a market leader in online lending and BNPL services[1][2][3][4][5].
Kueski has raised $111.0M in total across 3 funding rounds.
Kueski's investors include 10X Capital, 2.12 Angels, Accel, Altai Ventures, Jean de Fougerolles, B Capital Group, Coatue, Coinbase Ventures, Cometa, Endeavor Catalyst, Equity Alliance, Felicis Ventures.
Kueski has raised $111.0M across 3 funding rounds. Most recently, it raised $100.0M Series C in December 2021.
