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§ Private Profile · Berlin, Germany
Direct-to-consumer e-commerce company selling high-quality, long-life bulk organic foods at fair prices for consumers across Europe.
KoRo, based in Berlin, Germany, operates an online direct-to-consumer platform specializing in high-quality, long-life food products such as nuts, dried fruits, and bulk organic goods. The company bypasses traditional supply chains to offer fair prices, achieving over €60 million in revenue and serving more than 500,000 buyers in 2021. KoRo has expanded its product portfolio to over 1,250 SKUs and now operates in 16 European countries, including new markets like Ireland and Sweden. It secured €50 million in funding, with investors including HV Capital, five seasons ventures, and Partech. Beyond e-commerce, KoRo has established partnerships with physical retailers such as Alnatura, dm, and Rewe. KoRo was founded in 2014 by Constantinos Calios and Robert Schanz. Its business model centers on direct-to-consumer e-commerce with bulk sales, now expanded to physical retail partnerships, funded by venture capital investments including €50 million in one round.
KoRo has raised $114.0M across 3 funding rounds.
KoRo has raised $114.0M in total across 3 funding rounds.
KoRo has raised $114.0M across 3 funding rounds. Most recently, it raised $37.0M Series C in November 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2024 | $37M Series C | Coefficient Capital | Giant Ventures, HV Capital, Kinnevik, Mario Götze | Announced |
| Apr 24, 2023 | $22M Series B Plus | — | — | Announced |
| Mar 1, 2022 | $55M Series B | HV Capital | Giant Ventures, Kinnevik | Announced |
KoRo is a Berlin-based direct-to-consumer (D2C) food retail company specializing in high-quality, innovative natural and functional foods, not a technology company. It offers products like nut butters, dried fruit, clean-label snacks, and functional foods, targeting conscious consumers seeking convenient, transparent, and affordable options. Serving over 2 million online customers via www.koro.com and 10,000+ retail locations across Europe, KoRo solves the problem of premium food accessibility by using short supply chains and bulk packaging to deliver fair prices. With 501-1000 employees, $126.6 million in revenue, and $37 million in total funding from one round, the company shows strong growth momentum in the European grocery market.[1][2][3][7]
KoRo was founded in 2014 in Germany by Constantinos Calios and Piran Asci, starting as a disruptor in the food industry with a focus on transparency and innovation in natural products.[1] The idea emerged from a commitment to challenge traditional food norms by providing high-quality items like nut butters and snacks directly to consumers, bypassing conventional retail markups. Early traction built through online sales, expanding to a massive customer base and physical retail presence. In 2020, Florian Schwenkert joined as CEO, followed by Dr. Daniel Kundt as CFO in 2022, strengthening leadership amid scaling to over 300 employees in Berlin.[1][3]
KoRo rides the wave of D2C e-commerce and health-focused food trends, leveraging digital platforms to democratize premium nutrition amid rising demand for transparent, sustainable groceries in Europe.[1][7] Timing aligns with post-pandemic shifts to online bulk buying and clean-label preferences, fueled by market forces like supply chain disruptions favoring agile, direct models. While not purely tech-driven, its tech stack enhances customer retention and scalability, influencing the food ecosystem by pressuring traditional retailers to innovate on pricing and variety.[1][3]
KoRo's trajectory points to further European dominance and potential international expansion, capitalizing on its $37M funding for product diversification and retail growth. Trends like functional foods, sustainability, and AI-optimized supply chains will shape its path, potentially evolving it into a pan-European leader. As a D2C pioneer redefining food accessibility, KoRo exemplifies how e-commerce disrupts groceries—watch for deeper tech integrations to sustain momentum beyond its strong 2026 footing.[1][2][3][7]
KoRo has raised $114.0M in total across 3 funding rounds.
KoRo's investors include Coefficient Capital, Giant Ventures, HV Capital, Kinnevik, Mario Götze.