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§ Private Profile · Austin, TX, USA
Market research platform providing Gen Z consumer panels for brands targeting Gen Z, enabling Quant + Qual studies, supported by CRM software.
Knit, based in Austin, Texas, provides a panel of Gen Z consumers, enabling brands to conduct hyper-targeted quantitative and qualitative market research studies. The company specializes in developing CRM software solutions specifically designed to support these market research efforts, primarily serving brands aiming to understand and engage with the Gen Z demographic. Knit has successfully raised a total of $12.6 million in venture funding across two rounds, including a recent $9 million round, and reports $8.1 million in revenue with a team of 29 employees. The organization is led by founder Aneesh Dhawan. Established in 2021, Knit continues to focus on bridging the gap between brands and the Gen Z consumer base through its specialized platform. Its business model centers on private company funded through venture capital, with $12.6M total funding across 2 rounds.
Knit has raised $31.3M across 6 funding rounds.
Knit has raised $31.3M in total across 6 funding rounds.
Knit (Haptivity Technologies Pvt Ltd.) is an AI-powered API integration platform for SaaS companies, founded in 2019, that enables seamless application integrations through AI-driven connector creation, scheduled syncs, on-demand API orchestration, and real-time data transfer via webhooks.[1] It serves SaaS providers and enterprises needing to connect disparate applications, solving the problem of complex, manual integrations by automating and simplifying data flows across systems, which reduces development time and costs.[1] With around 49 employees and offices in Austin, Texas (headquarters at 301 Congress Avenue, Floor 12), and Toronto, Canada, Knit has raised significant funding and is growing within the Information Technology & Services industry, capitalizing on the booming demand for no-code/low-code integration tools.[1]
The platform targets North American markets, particularly financial services and HR solutions in Toronto, while leveraging Austin's tech ecosystem for product development and operations.[1] Its growth momentum is supported by strategic office expansions in East Austin (e.g., 1614 E 6th St, 310 Comal Street) to foster innovation and talent acquisition amid rising SaaS interoperability needs.[1]
Knit was founded in 2019 by Gaurav Bhawnani, Yasharth Mishra, and Kunal Mishra under Haptivity Technologies Pvt Ltd., emerging from the need to streamline API integrations in a fragmented SaaS landscape.[1] The founders identified a gap in traditional integration methods, which were time-consuming and error-prone, and pivoted to AI-driven automation to enable faster, scalable connections between applications.[1] Early traction came from focusing on scheduled syncs and webhooks, attracting SaaS clients in high-growth sectors like finance and HR, with headquarters established in Austin, Texas, to tap into the U.S. tech hub's talent pool and startup ecosystem.[1] Pivotal moments include global expansion to Toronto for specialized verticals and securing funding to scale operations across multiple Austin locations, reflecting a deliberate evolution from idea to enterprise-grade platform.[1]
Knit rides the SaaS integration wave, fueled by the explosion of specialized software tools where businesses juggle 100+ apps but struggle with data silos.[1] Timing is ideal amid the no-code/low-code boom and AI adoption, as companies prioritize composable architectures over monolithic systems. Market forces like rising API economies and regulatory demands for real-time data (e.g., in finance/HR) favor Knit, reducing integration costs by up to 80% via AI automation.[1] It influences the ecosystem by empowering SaaS startups to scale faster through plug-and-play connectivity, fostering a more interoperable tech stack and accelerating digital transformation in emerging hubs like Austin.[1]
Knit is poised to dominate AI-powered integrations as SaaS fragmentation intensifies, with expansions in AI orchestration and vertical-specific connectors (e.g., fintech) driving next-phase growth. Trends like agentic AI and edge computing will amplify its role, potentially expanding to Europe/Asia via Toronto's foothold. Its influence could evolve from niche integrator to ecosystem orchestrator, weaving seamless data fabrics for enterprises—reinforcing its core mission of frictionless app connectivity in an increasingly interconnected world.[1]
Knit has raised $31.3M in total across 6 funding rounds.
Knit's investors include GFT Ventures, Alexandra Burbey, Axiom Partners, Bread and Butter Ventures, C2 Investment, Quest Venture Partners, Revolution, Visible Ventures, Y Combinator, Akshay Kothari, Amjad Masad, Arash Ferdowsi.
Knit has raised $31.3M across 6 funding rounds. Most recently, it raised $16.0M Series A in July 2025.