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Kit provides email marketing and creator tools designed for professional bloggers, online creators, and content makers to sell digital products. Originally bootstrapped and known as ConvertKit, the subscription-based SaaS platform has expanded beyond email into broader newsletter and audience growth solutions, now serving tens of thousands of creators. The company achieved $98,000 in monthly recurring revenue by late 2015, growing significantly to $500,000 MRR by the end of 2016. Its customer base spans the creator economy, including high-profile figures such as Tom Brady, Matthew McConaughey, and Dua Lipa. Kit was founded in January 2013 by Nathan Barry. Its business model centers on subscription-based software as a service with monthly recurring revenue from creator customers, bootstrapped initially through pre-sales and investments.
Kit has raised $3.0M across 1 funding round.
Kit has raised $3.0M in total across 1 funding round.
Kit is a technology company that provides a creator-focused email marketing and newsletter platform designed to help individual creators grow their audiences, automate campaigns, and monetize their content without burnout. The platform offers tools such as segmentation, landing pages, analytics, A/B testing, and commerce features that enable creators to sell digital products, memberships, and subscriptions directly. Kit serves solo entrepreneurs and creators by simplifying complex email marketing processes, aiming to empower them to focus on their creative work while growing sustainable businesses. The company has shown strong growth momentum, including a recent 30% increase in product sales through targeted onboarding sequences, and remains bootstrapped and mission-driven[1][2].
Kit was founded by Nathan Barry, who launched the company originally as ConvertKit in 2013 after discovering the power and complexity of email marketing while publishing his first book. Barry’s background as an author and creator informed his vision to build an accessible platform tailored for solo creators and small businesses. The idea emerged from his frustration with existing tools that were too complicated for creators to use effectively. Over time, ConvertKit evolved into Kit, rebranding to reflect its broader mission to become the "operating system for the creator economy." The company has maintained a bootstrapped, independent approach, focusing on solving real problems for creators rather than chasing investor-driven growth[2][3].
Kit rides the wave of the growing creator economy, a market trend where individual creators monetize their audiences directly through digital platforms. The timing is favorable due to increasing demand for creator-friendly tools that reduce complexity and burnout. Kit’s focus on sustainable, independent growth aligns with broader shifts toward remote work and creator empowerment. By providing an all-in-one marketing platform, Kit influences the ecosystem by enabling creators to build viable businesses without relying on traditional intermediaries or venture capital, thus fostering a more diverse and resilient creator economy[1][2][3].
Looking ahead, Kit aims to deepen its role as the foundational platform for creators by expanding its product capabilities and integrations, potentially growing its user base globally. Trends such as the rise of digital commerce, creator monetization, and remote work will continue to shape its trajectory. Kit’s commitment to independence and creator-first values positions it well to adapt to evolving creator needs and market dynamics. Its influence may grow as it helps define best practices for creator marketing and business sustainability in the digital age, reinforcing its mission to help creators earn $1 billion through its platform[1][2][3].
Kit has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in November 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2016 | $3M Seed | — | Adverb Ventures, BOW Capital, Coelius Capital, Colle Capital, CSC Venture Capital, Dawn Capital, Kevin Ding, Homebrew, Khosla Ventures, LocalGlobe, Long Journey Ventures, MMC Ventures, Norwest Venture Partners, Prelude Ventures, Target Global, Andy Rankin, Anshu Sharma, Anthony Soohoo, DON Hutchison, Marc Mccabe, Vishal Makhijani | Announced |
Kit has raised $3.0M in total across 1 funding round.
Kit's investors include Adverb Ventures, Bow Capital, Coelius Capital, Colle Capital, CSC Venture Capital, Dawn Capital, Kevin Ding, Homebrew, Khosla Ventures, LocalGlobe, Long Journey Ventures, MMC Ventures.
