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§ Private Profile · San Francisco, CA, USA
Mobile advertising platform delivering brand rewards for user achievements in mobile games and apps, focused on moments marketing.
Kiip is a mobile advertising platform that pioneered "moments marketing" by delivering brand rewards to users for achieving milestones in mobile games and apps. The company's technology places these reward opportunities across approximately 4,000 applications, connecting consumer brands with engaged mobile users. Kiip raised over $40 million in venture funding from investors including Verizon Ventures, American Express Ventures, and True Ventures. By 2017, the platform was delivering rewards to 100 million people monthly and had grown to a 100-person team, serving major customers like Kellogg's, McDonald's, and Coca-Cola. The company was founded in 2010 by Brian Wong, Courtney Guertin, and Amadeus Demarzi. Its business model centers on kiip generates revenue from brands and companies that pay to deliver rewards and advertisements to users during achievement moments in apps. The platform connects consumer brands with engaged mobile users through performance-based marketing partnerships.
Kiip has raised $31.6M across 6 funding rounds.
Kiip has raised $31.6M in total across 6 funding rounds.
Kiip has raised $31.6M in total across 6 funding rounds.
Kiip's investors include North Atlantic Capital, Pitchdrive, Relay Ventures, Brad Bao, Farzad Nazem, US Cellular, Hummer Winblad Venture Partners, True Ventures, ALPANA Ventures, Bodega Partners, Fyrefly VC, Sequoia Capital.
Kiip has raised $31.6M across 6 funding rounds. Most recently, it raised $12.0M Series C in July 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2016 | $12M Series C | North Atlantic Capital | Pitchdrive, Relay Ventures, Brad BAO, Farzad Nazem, US Cellular | Announced |
| Apr 1, 2014 | $4M Series B | — | Pitchdrive, Relay Ventures, Brad BAO, Farzad Nazem | Announced |
| Jul 1, 2012 | $11M Series B | Relay Ventures | Pitchdrive, Brad BAO, Farzad Nazem, Hummer Winblad Venture Partners, True Ventures | Announced |
| Nov 1, 2011 | $350K Series U | — | Alpana Ventures, Bodega Partners, Fyrefly VC, Sequoia Capital, TGM, Transmedia Capital, Anthony Soohoo, Erik Moore | Announced |
| Apr 1, 2011 | $4M Series A | Hummer Winblad Venture Partners, Omniture | Alpana Ventures, Bodega Partners, Fyrefly VC, Sequoia Capital, TGM, Transmedia Capital, Anthony Soohoo, Erik Moore, Dave Morin, Crosslink Capital, Phil Black | Announced |
| Oct 27, 2010 | $300K Venture Round | — | Doug Chertok, JOE Stump, Keith Belling, Paige Craig, Rohan OZA, Phil Black | Announced |
Kiip is a technology company founded in 2021 that builds a centralized platform for case management in the social services sector, offering secure document storage, collaborative workspaces for communication and document exchange, and tools for managing forms and applications.[1][5][6] It primarily serves community organizations, social service providers, and individuals seeking public benefits, solving the problem of slow, complex, document-heavy bureaucratic processes by streamlining access to services and reducing paperwork.[1][5][6] Kiip operates as a public benefit corporation (pending), emphasizing impact on millions by making benefits applications faster and more efficient; it raised $6.25M before being acquired by Findhelp in July 2024, signaling strong growth momentum in the public sector tech space.[1]
Kiip was founded in 2021 in Brooklyn, New York, by a team including co-founder Maren Sognefest, a B2B sales expert with a Master's in Innovation and Economics who leads marketing, finance, and go-to-market strategy.[1][4][5] The idea emerged from recognizing the painfully slow and bureaucratic processes for public benefits applications, aiming to leverage technology—like AWS, GraphQL, JavaScript, Node.js, React, and TypeScript—to centralize client management, documents, case notes, and referrals.[5][6] Early traction built on its free tool model for community organizations, with dedicated client document storage for life, leading to its acquisition by Findhelp in July 2024 after raising $6.25M.[1]
(Note: A separate, unrelated company named Kiip, founded in 2010 as a mobile rewards advertising network by Brian Wong, Courtney Guertin, and Amadeus Demarzi, appears in older sources but is distinct from this social services platform.[2][3])
Kiip rides the trend of govtech and public sector digitization, where AI, automation, and cloud tools (like competitors CogAbility and Granicus) tackle inefficient service delivery in health, education, and social welfare.[1] Its timing aligns with post-pandemic demand for remote, streamlined benefits access amid rising needs, fueled by market forces like government modernization pushes and investor interest in impact tech—evidenced by $6.25M raised and acquisition by Findhelp.[1] By influencing the ecosystem, Kiip reduces bureaucratic friction for millions, complements platforms like Jostle for communication, and promotes equitable access in underserved communities.[1][5]
Post-acquisition by Findhelp in July 2024, Kiip will likely scale its platform nationally, integrating deeper with public systems for broader benefits management.[1] Trends like AI-driven automation and blockchain for secure transactions (echoing some Kiip values) will shape its path, potentially expanding to adjacent sectors like healthcare referrals.[4] Its influence may evolve from niche social services tool to a standard in impact-driven govtech, amplifying outcomes for vulnerable populations while attracting more acquisitions in a consolidating market—transforming payments and processes from costs to growth engines.[1][4][6]