Khetika

High-Level Overview

Khetika is a Mumbai-based clean-label food company founded in 2017, specializing in minimally processed, preservative-free staples like fresh batters, chutneys, millets, grains, pulses, dry fruits, and spices.[1][2][3] It serves health-conscious consumers, grocers, kirana stores, quick commerce platforms (e.g., Zepto, Blinkit, Swiggy Instamart), and e-commerce/retail (e.g., Amazon, Flipkart, DMart) through its tech-enabled B2B platform SuperZop, which connects directly to over 25,000 farmers across 14 Indian states.[1][2] Khetika solves the problem of adulterated, additive-laden foods by ensuring traceability, nutritional integrity, and authentic flavors via proprietary SuperGRT technology, IoT, ERP systems, low-temperature processing, and a centralized repackaging center with EV-based last-mile delivery to cut waste and emissions.[1][3][4] The company reported INR 247 crore revenue in FY25 (over 50% YoY growth from INR 160 crore), with quick commerce at 25% of sales (fastest-growing) and B2B at 75%; it recently raised $18M in Series B (total funding $25M) to scale manufacturing via "nano plants," expand to 20-40 cities, enter global markets, and launch new products, targeting INR 2,000 crore in three years.[1][2]

Origin Story

Khetika was founded in 2017 by Dr. Prithwi Singh (CEO), Darshan Krishnamurthy, and Raghuveer Allada in Mumbai, driven by a farmer-first approach to deliver preservative-free staples using traditional techniques for better nutrition.[1][2][3] The idea emerged from recognizing gaps in food supply chains—loss of nutritional value due to additives, poor traceability, and waste—leading to a tech-driven model with SuperZop for direct farmer sourcing and SuperGRT for quality control.[1][3] Early traction built through omnichannel distribution and facilities in Delhi, Mumbai, Ahmedabad, and Bihar; pivotal moments include rapid revenue growth (50%+ YoY to INR 247 crore in FY25) and the $18M Series B in 2025 led by Narotam Sekhsaria Family Office and Anicut Capital.[1][2]

Core Differentiators

• Tech-Enabled Supply Chain: Proprietary SuperGRT with IoT/ERP ensures end-to-end traceability from 25,000+ farmers; "nano plant" model enables localized, fresh production across multiple cities for scalability without quality loss.[1][2][3]
• Clean-Label Product Focus: Preservative-free items (e.g., idli/dosa batters, stone-ground flours, millets, dry fruits) retain nutrition and flavor via low-temperature processing; complies with international standards.[1][3][4]
• Sustainable Logistics: EV fleet for last-mile delivery reduces emissions and food waste; promotes millets over white rice to combat climate impact.[1][4]
• Omnichannel Reach: 75% revenue from B2B (grocers/kiranas via SuperZop), 25% from quick commerce (fastest growth); strong customer praise for freshness and taste.[1][2][5]

Role in the Broader Tech Landscape

Khetika rides the clean-label food trend in India, fueled by rising demand for transparent, health-focused staples amid urbanization, health awareness post-pandemic, and quick commerce boom (e.g., 25% of its revenue).[1][2] Timing aligns with government pushes for millets (2023 International Year of Millets) and sustainable agri-tech, leveraging India's 14-state farmer network against fragmented supply chains.[1][3][4] Market forces like e-commerce growth (Amazon/Flipkart) and q-commerce (Zepto/Blinkit) favor its model, while "nano plants" counter logistics challenges in a $500B+ Indian food market.[2] It influences the ecosystem by empowering farmers, cutting waste/emissions, and setting benchmarks for tech-agri integration, inspiring similar ventures in traceable, eco-friendly foods.[1][4]

Quick Take & Future Outlook

Khetika's momentum—50%+ growth, $18M raise, and nano-plant expansion—positions it for 10x revenue to INR 2,000 crore via 40-city domestic scale, global entry, and preservative-free innovations.[1][2] Trends like q-commerce dominance, millet adoption, and sustainability mandates will accelerate its path, potentially disrupting imported clean foods. Its influence may evolve into a full-stack agri-tech leader, blending tradition with tech to redefine farm-to-home staples, much like its origins in farmer empowerment now scaling globally.[1][3]