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§ Private Profile · Tel Aviv, Israel
Justt is a technology company.
Justt provides an AI-powered chargeback management platform designed to help merchants mitigate revenue loss from payment disputes. The company utilizes advanced artificial intelligence and machine learning to analyze transaction data, identify illegitimate chargebacks, and automate the dispute process. This sophisticated technical approach customizes responses and optimizes evidence submission, significantly improving a merchant's chargeback win rates and overall financial recovery.
Founded in 2020 by Roenen Ben-Ami, Ofir Tahor, and Asaf Gozlan, Justt emerged from a shared understanding of the operational complexities and financial drain chargebacks impose on businesses. The founders recognized a market need for a data-driven, automated solution that could efficiently challenge and resolve disputes, moving beyond traditional, manual processes that often failed to maximize recovery for merchants.
The platform serves a broad spectrum of online merchants seeking to protect their revenue and streamline dispute resolution. Justt's long-term vision is to establish a new standard for chargeback management, ensuring businesses can operate with greater financial security and predictability. It aims to empower companies to effectively combat payment fraud and recover lost income, fostering a more resilient e-commerce ecosystem.
Justt has raised $80.0M across 2 funding rounds.
Justt has raised $80.0M in total across 2 funding rounds.
Justt has raised $80.0M across 2 funding rounds. Most recently, it raised $30.0M Series C in December 2024.
Justt is a fintech company founded in 2020 that builds an AI-powered chargeback management platform to help merchants automate dispute handling, recover lost revenue, and prevent friendly fraud at scale.[1][2][3] It serves e-commerce merchants and businesses processing high-volume payments, solving the problem of unscalable, manual chargeback processes that lead to revenue loss, poor win rates, and strained relationships with payment service providers (PSPs).[2][3][5] Unlike template-based tools, Justt uses machine learning for dynamic, customized arguments that self-improve via continuous A/B testing, integrating with 50+ PSPs and data sources for pre-chargeback alerts, end-to-end automation, and unified reporting.[1][3][5] Users report reduced manual workloads, higher win rates, and improved merchant perceptions with PSPs, with pay-only-on-win pricing enhancing growth momentum.[1]
Justt emerged in 2020 at the intersection of fintech and AI, founded by a team including Co-Founder and CEO, Co-Founder and Chief Risk Officer, Chief Product Officer, and Chief Technology Officer, driven by the belief that existing first-party misuse dispute solutions were unscalable and costly.[2] The idea stemmed from inefficiencies in chargeback handling across the payments ecosystem, prompting the creation of the world's first smart chargeback solution that tailors responses and evolves over time using AI and domain expertise.[1][2] Early traction came from quick PSP integrations, automated evidence provision, and a user-friendly dashboard, quickly diminishing manual workloads for clients and establishing Justt as a leader in chargeback mitigation and friendly fraud prevention.[1][6]
Justt rides the wave of AI-fintech convergence, addressing exploding e-commerce fraud and chargeback volumes amid rising digital payments post-2020.[2][4] Its timing aligns with merchants facing seasonal surges and stricter PSP rules, where manual processes fail at scale—Justt's automation transforms dispute management, boosting ecosystem efficiency by improving fraud ratios and processor standings.[3][5] By standardizing data across fragmented PSP portals and leveraging ML for prevention, Justt influences the payments landscape, helping merchants reclaim billions in revenue while enabling scalable growth in high-risk sectors like retail and subscriptions.[1][6]
Justt is poised to dominate chargeback automation as AI advancements and regulatory pressures on fraud intensify, potentially expanding into adjacent areas like full fraud prevention suites or global issuer negotiations.[2][5] Trends like real-time payments and embedded finance will amplify demand for its predictive tools, with deeper merchant data integrations driving even higher win rates. Its influence could evolve from niche solver to ecosystem standard, recapturing profits at scale and solidifying its role as the smart edge in fintech disputes—echoing its origin as the first truly adaptive chargeback platform.[1][3]
Justt has raised $80.0M in total across 2 funding rounds.
Justt's investors include Zeev Ventures, Euclid Ventures, Krillion Ventures, KRM Interests LLC, Maveron, Menlo Ventures, Montage Ventures, PruVen Capital, SoftBank Investment Advisers, Ulu Ventures, Zeev Capital, Dmitry Dakhnovsky.